Do you have a corporate philanthropy strategy? : developing a strategic process for corporate philanthropy decision-making can boost a company's social impact and competitive edge / Ane Casajús-Burutaran, Tina C. Ambos, Gilbert Probst
Edition
[First edition]
Published
[Place of publication not identified] : MIT Sloan Management Review, 2023
Strategic corporate philanthropy — voluntary giving that builds on a company’s core competencies to both effect social impact and improve its competitive position — can be difficult for leaders to navigate. Based on their research, the authors have developed a framework to help business leaders determine whether a philanthropic project is a good fit for their organization. By asking the right questions, leaders can best decide what, how, and where to engage in corporate philanthropy