Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone
Summary
From fundraising to polling; to selling products and services; this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship - without expanding overhead or building campaigns from scratch -- Edited summary from book
