| Description |
1 online resource (163 pages) |
| Series |
Routledge New Directions in Public Relations and Communication Research Ser |
|
Routledge New Directions in Public Relations and Communication Research Ser
|
| Contents |
Cover; Half Title; Series Page; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of contributors; 1 Introduction; Conclusion; References; 2 The status and new directions of public relations practice in Bahrain; Introduction; The historical development of public relations in Bahrain; The evolution of public relations into a strategic communication process; Sociocultural factors influencing public relations practice in Bahrain; The current status, challenges, and prospects of public relations in Bahrain; Conclusion; References |
|
3 Public relations in Kuwait: a historical, practical, and theoretical perspectiveIntroduction; Kuwait: an overview; The Kuwaiti cultural context; The public relations context in Kuwait; A unique political context; Conclusion; References; 4 Public relations units in the Omani civil service sector: historical background and current characteristics; Introduction; Overview of Oman; Public relations in Oman; Omani public relations: two developments; Conclusion; References; 5 Qatar public relations: in focus; Introduction; Overview of Qatar; Public relations in Qatar; Generic principles in Qatar |
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The unique context of QatarConclusion; References; 6 Public relations in Saudi Arabia: an Islamic perspective; Overview of Saudi Arabia (its history, politics, and media); An analysis of the public relations revolution in Saudi Arabia; Environmental factors relating to culture: religious influence and Islamic ethics; Islamic influence on the lives of individuals in Saudi Arabia; Clarification of the term 'profession'; Culture, ethics, and religion in Saudi public relations practice; Conclusion; References; 7 A critical snapshot of the practice of public relations in the United Arab Emirates |
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IntroductionThe United Arab Emirates: an overview; Evolution of public relations in the UAE; Socio-cultural factors affecting the evolution of PR; Status of public relations in the UAE; Public relations in the UAE public sector; Implications and future directions; Conclusion; References; 8 Conclusion; References; Index |
| Notes |
Print version record |
| Form |
Electronic book
|
| Author |
Kruckeberg, Dean
|
| ISBN |
9781351064972 |
|
1351064975 |
|
