Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Public relations professional practice and the institutionalisation of CSR; The negative communication dynamic; Public relations models and persuasion ethics: a new approach; "Corporate pathos": new approaches to quell hostile publics; Perceptions and perspectives: corporate social responsibility and the media; Reputation and ethical behaviour in a crisis: predicting survival
Summary
This e-book presents six of the accepted papers from the Alan Rawel CIPR Conference 2007 - designed to partner PR academia and industry. The papers discuss the broad themes of ethics and PR, considering corporate social responsibility, the role of the new media and crisis responsibility and management
