| Description |
1 online resource (356 p.) |
| Contents |
Intro -- Half Title Page -- Title -- Copyright Page -- Acknowledgements -- List of Contents -- List of Tables -- List of Figures -- List of Contributors -- About the Authors -- Chapter 1: A Review of Modern Leadership Styles in Perspective of Industry 4.0 -- Introduction -- 1. Concept of Leadership -- 2. Theories of Leadership -- 2.1. Trait Theory -- 2.2. Behavioral Theories -- 2.3. Contingency Theories-Situational -- 3. Modern Leadership Theories -- 3.1. Transactional Leader -- 3.2. Transformational Leader -- 3.3. Technological Leadership -- 3.4. Strategic Leadership |
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3.5. Visionary Leadership -- 3.6. Agile Leadership -- Conclusion -- Recommendations for Future Studies -- References -- Chapter 2: Industry 4.0 and Marketing 4.0: In Perspective of Digitalization and E-Commerce -- Introduction -- Background -- Industry 4.0 -- Marketing from 1.0 to Marketing 4.0 -- E-Commerce -- Definition and Scope of E-Commerce -- Advantages of E-Commerce -- Disadvantages of E-Commerce -- The Future of E-Commerce -- Digitalization and Digital Marketing -- The Concept of Digital Marketing and the Importance of Digital Marketing in E-Commerce |
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The Concept of Digital Marketing and the Importance of Digital Marketing in E-Commerce -- Comparison of Digital Marketing and Traditional Marketing -- Media and Techniques Used in Digital Marketing -- E-Mail Marketing. With the widespread use of the Internet, businesses inform their customers about their campaigns, prices and activities via e-mail. In this process, businesses respond to the feedback of their customers and carry out works to ensure thei |
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Mobile Marketing. Rapidly developing wireless communication technology and the advantages brought by the internet have revealed the concept of mobile marketing. Mobile marketing is "an interactive marketing tool used in the promotion of goods, services or -- Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Search engines are one of the most used web tools today. A person browsing the internet or wanting to use the internet for any reason needs to use search engines to reach the product the |
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Influencer Marketing. Influencer marketing is the digital counterpart of word of mouth marketing. It is defined as "a type of marketing based on using key leaders to direct a brand's message to a larger market" (Byrne, Kearney, & Macevilly, 2017). Today, -- Gamification. One of the new trends in marketing today is gamification. Gamification refers to the application of game items to any non-game situation or process (Bitirim Okmeydan, 2018). According to another definition, gamification is "the deliberate us |
| Summary |
Agile Business Leadership Methods for Industry 4.0 is a collection of innovative research on new leadership styles that will develop agile managers and business leaders who can improve company success in the fast-paced environments created by Industry 4.0 |
| Notes |
Description based upon print version of record |
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Social Media Marketing. Until recently, media such as newspapers, magazines, radio, television and billboards have been among the tools that marketers use to promote their products and services in the market. However, the emerging Web 2.0 technology and i |
| Subject |
Leadership.
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Management.
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Organizational change.
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Leadership
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Organizational Innovation
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management.
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Business & management.
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Business & Economics -- Management.
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Leadership
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Management
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Organizational change
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| Form |
Electronic book
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| ISBN |
9781800433809 |
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1800433808 |
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