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Title Consuming Kids: The Commercialisation Of Childhood / Director: Barbaro, Adriana
Published Australia : ABC2, 2011
Online access available from:
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Description 1 online resource (streaming video file) (51 min. 26 sec.) ; 309569695 bytes
Summary With virtually no government oversight or public outcry, the multi-billion dollar youth marketing industry in America has been able to use the latest advances in psychology, anthropology and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world.American kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, mobile phones, and the family car. The result is that childhood itself has been commercialised. Consuming Kids traces the evolution and impact of this disturbing and unprecedented phenomenon, exposing the youth marketing industry's controversial tactics, and exploring the effect of hyper-consumerism on the actual lived experience of children. Dr. Susan Linn, the Director of the Campaign for a Commercial-Free Childhood, explains: "This generation of children is marketed to as never before. Kids are being marketed to through brand licensing, through product placement, marketing in schools, through stealth marketing, through viral marketing. There's DVDs, there's video games, there's the internet, there are iPods, there are cell phones. There are so many more ways of reaching children so that there is a brand in front of a child's face every moment of every day." PRODUCTION DETAILS:Adriana Barbaro is producer and co-director and Jeremy Earp is co-director. Sut Jhally is the Executive Producer. A Media Education Foundation Production
Notes Closed captioning in English
Event Broadcast 2011-03-09 at 23:20:00
Notes Classification: PG
Subject Child consumers.
Child psychology -- Research.
Children in advertising.
Children's television programs -- Evaluation.
Consumption (Economics) -- Research.
Marketing -- Technique.
United States.
Form Streaming video
Author Acuff, Daniel, contributor
Aird, Enola, contributor
Barbaro, Adriana, director
Brody, Michael, contributor
Carlsson-Paige, Nancy, contributor
Earp, Jeremy, director
Golin, Josh, contributor
Hughes, Lucy, contributor
Kanner, Allen, contributor
LaPoint, Velma, contributor
Linn, Susan, contributor
Peterson, Alex, cast
Reiher, Robert, contributor
Rich, Michael, contributor
Ruskin, Gary, contributor
Russell, Nick, contributor
Schor, Juliet, contributor
Taylor, Betsy, contributor
Walsh, David, contributor