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Authors (Last name first) (1-2 of 2)
Advertising Association (Great Britain)
1
1992
How advertising works : a review of current thinking
McDonald, Colin, 1932-
Henley-on-Thames : Advertising Association : in association with NTC Publications, 1992
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MELB
659.1 Mcd/Haw
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2
c1983-
International journal of advertising
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