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Book Cover
E-book
Author Abernathy, Penelope Muse, 1951- author

Title Saving community journalism : the path to profitability / Penelope Muse Abernathy
Published Chapel Hill : The University of North Carolina Press, [2014]
©2014

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Description 1 online resource (254 pages) : illustrations
Contents I. Creating a snew strategy -- II. Implementing a new strategy -- III. The new world order
Summary "America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."-- Provided by publisher
Bibliography Includes bibliographical references (pages 231-238) and index
Notes English
Print version record
Subject Community newspapers -- United States
Newspaper publishing -- United States
BUSINESS & ECONOMICS -- Industries -- Media & Communications Industries.
LANGUAGE ARTS & DISCIPLINES -- Journalism.
BUSINESS & ECONOMICS -- Industries -- Media & Communications.
Community newspapers
Newspaper publishing
United States
Form Electronic book
ISBN 9781469615448
1469615444
9781469615431
1469615436