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Book Cover
Author Abelman, Robert.

Title The televiewing audience : the art and science of watching TV / Robert Abelman, David J. Atkin
Published Cresskill, N.J. : Hampton Press, 2002


Location Call no. Vol. Availability
 W'PONDS  302.2345 Abe/Tat  AVAILABLE
Description xv, 235 pages ; 24 cm
Contents 1. The Audience: Consumer and Commodity -- 2. Symbolic Interaction: An Audience and Industry Collaboration -- 3. Becoming Teleliterate -- 4. The Audience Makers -- 5. Audience Making -- 6. Audience Measurement: Flaws and Fallacies -- 7. Protecting the Audience's Interest, Convenience, and Necessity -- 8. Televiewing as a Competitive Sport
Notes Includes indexes
Bibliography Includes bibliographical references and indexes
Subject Television viewers.
Television viewers -- Attitudes.
Author Atkin, David J.
LC no. 2002068923
ISBN 1572734876 hardcover alkaline paper
1572734884 paperback alkaline paper