| Description |
xi, 292 pages : illustrations ; 24 cm |
| Contents |
Machine derived contents note: Contents -- Preface -- Part I Introduction -- Chapter 1 The Dual Nature of Management -- Chapter 2 Duality in Practice -- Part Ii Perspectives On Today And Tomorrow -- Section A. The Customer Perspective -- Chapter 3 There's More to Customer Satisfaction Than Meets the Eye -- Chapter 4 Market Segmentation -- Chapter 5 Markets in Motion -- Section B. The Company Perspective -- Chapter 6 Defining an Industry -- Chapter 7 The Company and Its Competitors: Visible Differences -- Chapter 8 The Company and Its Competitors: Hidden Differences -- Section C. The Cost Perspective -- Chapter 9 The Dynamics of Costs -- Chapter 10 Managing Costs for Competitive Advantage -- Part Iii Dual Strategies -- Chapter 11 Mastering the Present -- Chapter 12 Agendas for Change -- Chapter 13 Preempting the Future -- Part Iv New Ways To Manage -- Chapter 14 Turning the Organization Inside Out and Upside Down -- Chapter 15 Moving to Dual Planning -- Chapter 16 Controlling Performance and Monitoring Change -- Notes -- Index |
| Bibliography |
Includes bibliographical references (pages 281-286) and index |
| Subject |
Management.
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Marketing.
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Organizational effectiveness.
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Strategic planning.
|
| LC no. |
93008016 |
| ISBN |
0029001455 |
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