Title Yola EcoSentials, Nigeria : waste-to-wealth community social enterprise / authored by Mokhalles Mohammad Mehdi (Department of Business Administration, Tezpur University, Tezpur, India), Sandip Rakshit (School of Information Technology and Computing, American University of Nigeria, Yola, Nigeria), and Jelena Zivkovic (Department of Academic Affairs, American University of Iraq, Baghdad, Iraq)

Published Bingley, U.K. : Emerald Publishing Limited, 2021 ©2021

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Description 1 online resource (23 pages) Series Emerald emerging markets case studies Notes Learning outcomes: * Identify challenges of operating a start-up business. * Understand the social enterprise and role of gender (women entrepreneurship). * Assess the responsibility of unskilled women entrepreneurs and the challenges faced by them. * Describe business and marketing strategies adopted in market segmentation and product promotion. * Discuss strategies adopted to sustain a small business Case overview/synopsis: Yola EcoSentials (YES) was a social enterprise originated from the American University of Nigeria, Yola, capital city of Adamawa, Nigeria. It was established in September, 2012. It started with the mission to improve the environment, reduce waste and empower women. It engaged in production of hand bags, wallets, table mats and iPad bags from the recycled waste items such as nylons. YES was founded and spearheaded by Charles Reith (Chief Executive Officer). YES faced certain major challenges in expanding its business, namely, maintenance of quality products and accountability of business operations including personal income savings plan and source of new customers. Moreover, YES was having a serious concern of project sustainability because of the availability and division of insufficient raw materials to operate their business. To overcome these challenges, in December 2016, YES planned to devise its growth strategy to operate their business run by local women in Yola, Nigeria Complexity/academic level: Undergraduate and graduate early stage programme Supplementary materials: Teaching notes are available for educators only Subject code: CSS 3: Entrepreneurship Print version record Subject New business enterprises -- Nigeria -- Case studies Businesswomen -- Nigeria -- Case studies Business planning -- Case studies Business & Economics -- New Business Enterprises. Business strategy. Form Electronic book Author Rakshit, Sandip, author Zivkovic, Jelena, author

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