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Book Cover
Book
Author Ogden, James R.

Title Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden
Published Upper Saddle River, N.J. : Prentice Hall, [1998]
©1998

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.802 Ogd/Dac  AVAILABLE
Description vi, 185 pages : illustrations ; 26 cm
Series [EBSCO eBook Collection]
[NetLibrary]
EBSCO eBook Collection
NetLibrary
Contents An Introduction to Deserts -- Aardvark -- Aardwolf -- Aborigines -- Acacia -- Activity Cycles, Animals -- Activity Cycles, Plants (Phenology) -- Addax -- Adder -- Adiabatic Processes -- Adobe -- Adventitious Roots -- Aeolian Deposits -- Aeolian Erosion -- Aestivation -- Afghanistan, Deserts of -- Africa, Deserts of -- African Lion -- Agave -- Agriculturalists -- Agriculture in Deserts -- Aia-Shan-Gobi Desert -- Algae -- Algarrobo -- Alluvial Fan -- Alluvial Soils -- Altiplano -- Amphibians -- Andean Grasslands (Andean Steppes) -- Andes -- Animal Adaptations -- Annual Plants -- Antarctic Desert -- Antelope -- Anticyclone -- Antlions -- Ants -- Anza-Borrego Desert -- Apache -- Aquatic Habitats -- Aquifer -- Arabian Desert -- Arabian Gulf, Deserts of -- Arabs -- Arachnids -- Arctic Desert -- Arenosol -- Argali -- Argentina, Deserts of -- Aridity -- Aridity Index -- Aridosol -- Arid Zones Defined -- Arizona Desert -- Arkosic Sand -- Armadillo -- Arrowweed -- Arroyo -- Artemisia -- Artesian Basin -- Artesian Water -- Artesian Well -- Arthropods -- Asia, Deserts of -- Asphalt -- Ass -- Aswan -- Atacama Desert -- Atlas Brown Cattle -- Atmospheric Circulation -- Australia, Deserts of -- Awassi Sheep -- Babbler -- Baboon -- Bacteria -- Badger -- Badlands -- Bagworms -- Baja California, Deserts of -- Bajada -- Barbary Deer -- Barbary Lion -- Barbary Partridge -- Barbary Sheep -- Barchan (Barkhan) Dune -- Barometric Pressure(Atmospheric Pressure) -- Basin and Range Topography -- Bat -- Beargrass -- Bedouins -- Bees -- Beetles -- Benguela Current -- Big Bend National Park -- Bighorn Sheep -- Bilharzia -- Biodiversity -- Biome -- Biosphere Reserve
Bipedality -- Birds -- Birds of Prey -- Blackbuck -- Black Widow Spider -- Bobcat -- Body Temperature -- Bolivia, Deserts of -- Bolsón -- Bonneville -- Boojum -- Borrego Desert -- Brackish Water -- Brazil, Semidesert -- Breeding Season -- Brittlebush -- Bromeliads -- Bugs -- Bulbs -- Bulbuls -- Burro -- Burrowing Animals -- Bushmen -- Bustard -- Butterflies -- Buzzard -- C3 Plants -- C4 Plants -- Caatinga -- Cactaceae -- Cacti -- Cactus, Columnar -- Calcareous Soils -- Calciferous Hardpan -- Calcrete -- Caliche -- California Desert -- Camel -- Camel's Hump -- Camel Spider -- Camels, South American -- Cam Plants -- Caracal -- Caracara -- Carbonates -- Cardón -- Carnivores -- Carrion Eaters -- Carrying Capacity -- Catclaw -- Caterpillars -- Cats -- Cavy -- Cenozoic -- Centipede, Giant -- Cerastes -- Chaco -- Chaparral -- Cheetah -- Chenopodes -- Chenopodiaceae -- Chihuahuan Desert -- Chile, Deserts of -- Chinook -- Cholla -- Chuckwalla -- Cicada -- Cities in Deserts -- Clay -- Climate -- Climate Classification -- Clothing -- Clouds -- Coastal Deserts -- Coati -- Cobra -- Cochise -- Colluvial Deposits (Colluvium) -- Colorado Desert -- Colorado River -- Coloration -- Condor -- Conservation in Deserts -- Contamination -- Continental Drift -- Convective Storm -- Convergent Evolution -- Coral Snake -- Cottonwood -- Countercurrent Heat Exchange -- Countershading -- Coyote -- Creosote Bush -- Crepuscular -- Cretaceous -- Crotalus -- Crow -- Crypsis -- Cryptogams -- Cycles -- Cyclone -- Cynomys -- Dam -- Darcy's Law -- Dassie Rat -- Dead Sea -- Death Valley -- Decomposition -- Deep Canyon Desert -- Deer -- Defensive Adaptations, Animals
Dehydration -- Desert Bloom -- Desert Broom -- Desert Distribution -- Desert Formation -- Desert Grassland -- Desertification -- Desert Patina -- Desert Pavement -- Desert Peoples -- Desert Slopes -- Deserts -- Deserts, Coastal -- Deserts, Cold -- Deserts, Hot -- Deserts, Montane -- Deserts, Polar -- Deserts, Rain Shadow -- Deserts, Subtropical -- Deserts, Temperate -- Desiccation -- Desiccation-Resistant Species -- Devil's Claw -- Dew -- Diet -- Dik-Dik -- Dingo -- Dirt Bikes -- Distribution of Deserts -- Diversity -- Dog, Wild -- Domestic Animals -- Donkey -- Dormancy -- Dove -- Drainage -- Drinking Water -- Drought -- Dune Buggies -- Dunes -- Dunes, Lunette -- Dunes, Nabkha -- Duricrusts -- Dust Devil -- Dust Storm -- Ears -- Earwigs -- Echidna -- Ecology -- Economic Value of Desert Products -- Ecosystem -- Ecotype -- Ectothermy -- Eland -- Elephant -- El Niño -- Emu -- Endemism -- Endothermy -- Energy Flow -- Eocene -- Ephemeral Plants -- Epiphytes -- Erg (Sand Sea) -- Estivation -- Ethiopia, Deserts of -- Euphorbiaceae -- Euphrates -- Evaporation -- Evolution, Convergent -- Evolution, Parallel -- Excretory System -- Explosive Heat Death -- Extreme Deserts -- Feathers -- Feldspar -- Fennec -- Ferret -- Field Capacity of Soils -- Finch -- Fire -- Fishes -- Flamingo -- Flicker -- Flies -- Floodplain -- Flowers -- Fluvisol -- Foam Nest -- Foehn -- Fog Desert -- Forest -- Fossils -- Fossorial Animals -- Fox -- Frogs -- Fruits -- Fungi -- Fynbos
Desert Rodents -- Kidneys -- Klipspringer -- Kochur -- Kopje -- Kudu --!Kung Bushmen -- Kuwait, Desert of -- Lakes, Pluvial -- Landscape -- Lark -- Lava -- Leaching -- Leaves -- Lebanon, Deserts of -- Legumes -- Libya, Deserts of -- Lichens -- Life History Strategy (Iteroparity) -- Limestone -- Lion -- Lithosol -- Lithosphere -- Litter -- Livestock -- Lizards -- Llano Estacado -- Locomotion -- Locoweed -- Locusts -- Loess -- Low Pressure -- Lunette -- Lynx -- Madagascar (Malagasy Republic) -- Madagascar, Deserts of -- Madro-Tertiary Geoflora -- Malagasy Republic -- Mallee -- Malleefowl -- Malpais -- Mammals -- Mara -- Marsupials -- Mecca -- Meerkat -- Melanin -- Mesa -- Mesquite -- Metabolic Water -- Metabolism -- Metamorphosis -- Mexico, Deserts of -- Mice -- Microhabitat -- Microphylly -- Midden -- Middle East, Deserts of -- Millipedes -- Minerals -- Miocene -- Mistletoe -- Mockingbird -- Mohave Desert -- Moisture Index -- Mojave Desert -- Mole, Golden -- Mole Rat -- Molt -- Mongols -- Mongoose -- Monkeys in Deserts -- Monsoon -- Montana Desert -- Montane Deserts -- Monte Desert -- Monument Valley -- Mosquitoes -- Mosses -- Moths -- Mouflon Sheep -- Mousebird -- Movies in Deserts -- Nabkha -- Namibia, Deserts of -- Natufians -- Navajo (Dine'é) -- Negev Desert -- Neogene -- Nests, Bird -- Nevada Desert -- New Mexico Desert -- Niche -- Nightjar -- Nile River -- Nitrogen-Fixing Plants -- Nocturnal -- Nomads -- Nullarbor Plain -- Nutrients -- Nyala -- Oasis -- Ocean Currents -- Ocotillo -- Off-Road Vehicles -- Oil in Deserts -- Oligocene -- Omnivory -- O'odham -- Oregon Desert -- Organ Pipe Cactus -- Organ Pipe Cactus National Monument -- Orioles -- Oryx
Gazelle -- Gecko -- Gemsbok -- Genet -- Gerbil -- Gerenuk -- Germination -- Geronimo -- Gibber Plains -- Gila Monster -- Gila Woodpecker -- Giraffe -- Glacial Periods -- Goat -- Gobabeb -- Gobi Desert -- Gopher -- Gourds
Grand Canyon -- Granivory -- Grasses -- Grasshopper Mouse -- Grasshoppers -- Grassland -- Gravel Desert -- Gray Gull -- Grazing -- Greasewood -- Great American Desert -- Great Basin Desert -- Great Kavir -- Great Sandy Desert -- Great Victoria Desert -- Grooming -- Ground Squirrel -- Groundwater -- Growing Season -- Guajira -- Guanaco -- Guayule -- Guinea Fowl -- Gully -- Gum Arabic Tree -- Gundi -- Gypsum -- Habitat Degradation -- Haboob -- Hadza -- Hail -- Haloclastic Weathering -- Halophytes -- Hamada -- Hamster -- Hardpan -- Hare -- Hartebeest -- Hawk -- Hawkmoth -- Heat -- Heat Balance -- Heat Exchange -- Heat Stress -- Heatstroke -- Hedgehog -- Herbivory -- Herbs -- Heron -- Heteromyids -- Hibernation -- Himalaya Mountains -- Hohokam -- Holdridge Life Zones -- Holocene -- Hopi -- Hornbill -- Horned Lizard (Horned Toad) -- Howling -- Huemul -- Human Physiology in Deserts -- Humboldt Current -- Humidity -- Hummingbird -- Humus -- Hunter-Gatherers -- Hydrological Cycle -- Hydrology -- Hyena -- Hymenoptera -- Hyperthermia -- Hypothermia -- Hyrax -- Ibex -- Ibis -- Ibp -- Iguana, Desert -- India, Deserts of -- Indo-Pakistan Deserts -- Indus River -- Insecticides -- Insects -- Inselberg -- Insolation -- Insulation -- Interglacials -- International Biological Program -- Iran, Deserts of -- Iraq, Deserts of -- Ironwood -- Irrigation Drainage -- Isohyet -- Israel, Deserts of -- Jackal -- Jackrabbit -- Jaguar -- Jeddah -- Jerboa -- Jojoba -- Jordan, Deserts of -- Jornada Del Muerto -- Joshua Tree -- Joshua Tree National Park -- Kalahari Desert -- Kangaroo -- Kangaroo Mouse -- Kangaroo Rat -- Karakum Desert -- Karoo -- Kavir -- Kazakhstan -- Kidney Function
Osmotic Potential -- Ostrich -- Ovenbird -- Overgrazing -- Owl -- Packrat -- Painted Desert -- Paiute -- Pakistan, Deserts of -- Paleocene -- Paleoclimate -- Palestine, Deserts of -- Palms -- Paloverde -- Pamir Desert -- Pampas -- Pan -- Pangolin -- Papago -- Parallel Evolution -- Parrot -- Pastoralists -- Patagonia -- Patagonian "Hare" -- Pathogens -- Pebble Desert -- Peccary -- Pedocal -- Penguin -- Perennial Plants -- Permian -- Persian Desert -- Perspiration -- Peru, Deserts of -- Pesticides -- Photosynthesis -- Phreatophytes -- Physiology -- Pigeon -- Pigment -- Pika -- Pima -- Pinnae -- Pit Viper -- Plague -- Plant Adaptations -- Plant Cover -- Plant Dispersal by Wind -- (Anemochory) -- Plant Geography -- Plant Roots, Adventitious -- Plants -- Plate Tectonics -- Playa -- Pleistocene -- Pliocene -- Pocket Mouse -- Podsol -- Poisonous Animals -- Polar Deserts -- Pollination -- Pollution -- Polygon -- Poppy -- Porcupine -- Potash -- Prairie -- Prairie Dog -- Precambrian -- Precipitation -- Predation -- Prevailing Westerlies -- Prickly Pear -- Primary Productivity -- Productivity, Aquatic Ecosystems -- Pronghorn -- Prosopis -- Psammomys -- Psammophytes -- Psammophytic Scrub -- Puma -- Puna -- Quail -- Quaternary -- Quokka -- Rabbit -- Rainfall -- Rain Shadow Deserts -- Rajasthan Desert -- Raptors -- Rattlesnake -- Raven -- Recent (Holocene) -- Red Velvet Mite -- Relative Humidity -- Religion in Deserts -- Renal Papilla -- Reproduction -- Reptiles -- Respiratory Water Loss -- Resurrection Plant -- Rhea -- Rhinoceros -- Ringtail -- Rio Grande -- Riparian Communities -- Rivers -- Roadrunner -- Roaring Forties -- Rock Varnish -- Rodents -- Roots -- Runoff
Russian Deserts -- Sabkha -- Sagebrush -- Saguaro -- Sahara Desert -- Sahel -- Saint Catherine's Monastery -- Salina -- Salinity -- Salinization -- Salt -- Salt Balance -- Saltbush -- Salt Cedar -- Salt Crust -- Salt Desert -- Salt Pan -- Salt Polygon -- Sand Bathing -- Sand Devil -- Sandgrouse -- Sand Ramp -- Sand Rat -- Sandstone -- Santa Ana Winds -- Saudi Arabia, Deserts of -- Savanna -- Scavengers -- Scorpions -- Sea Lion -- Seal -- Sechura Desert -- Sedimentation -- Seed Dispersal By Animals (Zoochory) -- Seeds -- Semiarid Zones -- Semidesert -- Serval -- Sheep -- Shivering -- Shoshoni -- Shrew -- Shrike -- Shrimp, Desert -- Shrubs -- Siberia, Deserts of -- Sidewinder -- Silt -- Sinai -- Sind Desert -- Sistan Desert -- Snakes -- Snow -- Sodium -- Soils, Desert -- Soils, Desert, Arenosol -- Soils, Desert, Aridisol -- Soils, Desert, Arkosic Sand -- Soils, Desert, Calcareous -- Soils, Desert, Calcrete -- Soils, Desert, Caliche -- Soils, Desert, Clay -- Soils, Desert, Fluvisol -- Soils, Desert, Lithosol -- Soils, Desert, Loess -- Soils, Desert, Pedocal -- Soils, Desert, Podsol -- Soils, Desert, Silt -- Soil Taxonomy -- Solar Radiation -- Sonoran Desert -- South Africa, Deserts of -- South America, Deserts of -- Spadefoot Toad -- Spain, Deserts of -- Sparrows -- Speciation -- Spider, Black Widow -- Spiders -- Springbok -- Springhare -- Squirrel -- Star Dune -- Steppe -- Stoma -- Stone Pavement -- Stork -- Subtropical Deserts -- Succession -- Succulents -- Sunburn -- Sunshine -- Sun Spider -- Sunstroke -- Survival in Deserts -- Sweat -- Sweat Glands -- Swift -- Syria, Deserts of -- Tadpoles -- Tail Loss -- Takla Makan Desert
Tamarisk -- Tapaculo -- Tarantula -- Tarim Basin -- Temperature in Deserts -- Tenebrionidae -- Termites -- Tertiary -- Texas Desert -- Thar Desert -- Thermals -- Thermoregulation -- Thorn -- Thorn Forest -- Thornthwaite Moisture Index -- Ticks -- Tigris-Euphrates -- Tinamou -- Toads -- Torpor -- Tortoise -- Trade Winds -- Transhumance -- Transpiration -- Tsaidam Desert -- Tucu-tuco -- Tularosa Basin -- Tumbleweed -- Turanian Desert -- Turkestan Desert -- Tympanic Bullae -- Ungulates -- United Arab Emirates, Deserts of -- United States, Deserts of -- Uric Acid -- Urine -- Utah Desert -- Ute -- Van't Hoff Effect -- Velvet Ant -- Venom -- Vicuña -- Vole -- Vulture -- Wadi -- Warning Coloration -- Warthog -- Washington Desert -- Wasps -- Water -- Water Balance -- Water Hole -- Water of Retention -- Water Potential -- Water Quality -- Water Relations -- Water Stress -- Water Table -- Waxbill -- Weasel -- Weathering, Desert -- Weaver -- Well -- Welwitschia -- White Sands National Monument -- Wildlife -- Wind -- Wind Erosion -- Woodpeckers -- Woodrat -- Wren -- Xenophytes -- Xerophyllous Forest -- Xerophytes -- Yardang -- Yemen, Deserts of -- Yucca -- Yuma Desert -- Zebra -- Zebu Cattle -- Zonda
Notes "Published in collaboration with the Oklahoma Museum of Natural History, University of Oklahoma."
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Arid regions -- Encyclopedias.
Communication in marketing.
Deserts -- Encyclopedias.
Genre/Form Encyclopedias.
Author Mares, Michael A.
Oklahoma Museum of Natural History (Norman, Okla.)
LC no. 98004437
ISBN 0137783337 (paperback)
Other Titles Deserts