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Title Consumption and advertising in Eastern Europe and Russia in the twentieth century / Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska, editors
Published Cham, Switzerland : Palgrave Macmillan, [2023]

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Description 1 online resource
Contents Intro -- Preface -- About This Book -- Contents -- Notes on Contributors -- Abbreviations -- List of Figures -- Introduction -- Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century: Introductory Remarks -- Entanglements and Overlaps of Modernities -- Consumerism, Consumer Societies and Advertising as Representations of Lifestyles of Modernity -- Consumption, Consumerism and Advertisements in Eastern Europe -- State of Research on Consumption and Advertising in Eastern Europe -- Focal Perspectives and Structure -- Notes -- References
Rise of Modern Consumption and Advertising before World War II -- Handmade by Peasants for Metropolitan Consumers: Textiles, Social Entrepreneurship, and the Austro-Hungarian Countryside -- The Countryside and Modern Luxury Consumer Culture -- Establishing the Social Business of the Rural Home Industry -- Marketing Rural Textiles as Fashion -- Conclusion -- References -- German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication -- Consumer Policy -- Consumer Culture -- Communications and Effects on Lifestyle via Advertising -- Conclusion
Notes -- References -- The Role(s) of the Czechoslovak New Woman as a Consumer: The Case of the Women's Magazine Eva (1928-1938) -- The Situation of (the New) Women in the First Czechoslovak Republic -- The women's Magazine Eva and the New Womanhood -- The Various Facets of Gendered Consumerism in Eva -- "What Adorns a Beautiful Woman": Fashion & Beauty -- "Women, Motorize!": Mobility & Traveling -- Conclusion -- Notes -- References -- "Soviet Style" of Advertising and Consumption -- Fur Trade in Turmoil: Pelt Commodification in Leipzig from Fin de Siècle to Sovietization
Turning Fetish into Fashion -- From Isolation to Cooperation -- At the Turning Point -- Expropriation and Destruction -- No Place for Fetishism -- Conclusion -- Notes -- Bibliography -- Early Soviet Consumption as a First "Battle" on the Cultural Front -- A First Cultural "Battle" -- Chocolate and Furs as Objects of Ideological Criticism and Social Belonging -- From Public Discreditation to State Promotion -- Instead a Conclusion: The End of the Early Soviet Cultural Battle? -- Notes -- References
"They Even Gave Us Pork Cutlets for Breakfast": Foreign Tourists and Eating-Out Practices in Socialist Romania During the 1960s and the 1980s -- Developing International Tourism in the 1960s -- Tourism and Food Policies -- Food and Consumption Practices in Restaurants -- Conclusion -- Notes -- References -- Transformations in Socialist Consumer Cultures and Advertisements -- Socialism Without Future: Consumption as a Marker of Growing Social Difference in 1980s Hungary -- Negotiating the Market Within the Plan -- Societal Tensions -- Conclusion -- Notes -- References
Summary This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region. Magdalena Eriksroed-Burger is Research Associate at the University of Bamberg, Germany. Heidi Hein-Kircher is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany. Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Sdertrn University, Sweden
Notes Includes indexes
Print version record
Subject Advertising -- Russia (Federation) -- History -- 20th century
Advertising -- Soviet Union
Advertising -- Europe, Eastern -- History -- 20th century
Consumption (Economics) -- Russia (Federation) -- History -- 20th century
Consumption (Economics) -- Soviet Union -- History
Consumption (Economics) -- Europe, Eastern -- History -- 20th century
Advertising
Consumption (Economics)
Eastern Europe
Russia (Federation)
Soviet Union
Genre/Form History
Form Electronic book
Author Eriksroed-Burger, Magdalena
Hein-Kircher, Heidi, 1969-
Malitska, Julia
ISBN 9783031202049
303120204X