| Description |
1 online resource (367 pages) |
| Contents |
Cover; Title; Copyright; Dedication; CONTENTS; Preface to the First Edition; Preface to the Second Edition; Acknowledgments; Chapter 1 Case Studies; Introduction; Corporate Social Responsibility: "Google Earth Heroes"; Videos Documenting Community Service at Scotts; Hamburger University and Sustainability at McDonald's; Consulting Firm Booz Allen Hamilton; Scripted Videos with Professional Talent: World Savings; Recruiting with Video: Facebook Headquarters; A Consumer Products Manufacturer; Shared Content: Safeway; Movie Production and IMAG Display: Berkshire Hathaway |
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Sample Proposal: The Metropolitan Transportation CommissionSample Proposal: Accounting Training Videos; Important Considerations When Writing a Proposal; Summary of Key Points and Takeaways; Discussion Questions; Chapter 4 Budgeting the Corporate Video Production; Introduction; Determining the Costs; Above and Below the Line; The Executive Producer; What to Leave In, What to Leave Out; Budget Management; Distribution and Marketing Budget; The Bottom Line; Summary of Key Points and Takeaways; Discussion Questions; Chapter 5 The Role of the Producer in Corporate Video; Introduction |
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The Producer-DirectorAbove the Line; The Producer as Team Motivator; The In-House Producer; The Contract/Freelance Producer; Script Development; Production Management; Summary of Key Points and Takeaways; Discussion Questions; Chapter 6 Directing Corporate Videos; Introduction; Directing Professional Talent; Shooting the CEO; Employees as Actors: Directing Nonprofessional Talent; Auditioning the Talent; Directing the Crew; Directing Live Switching; Script Markup and the Shot Sheet; Directing the Edit; The Unique Position of the Corporate Video Director; Summary of Key Points and Takeaways |
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Discussion QuestionsChapter 7 Production Coordination; Introduction; Production Management; Script Breakdown; Daily Call Sheets; Daily Production Reports; The Assistant Director; The Production Assistant; Interview with a Production Manager and Producer; Producer Support; Summary of Key Points and Takeaways; Discussion Questions; Chapter 8 Corporate Scriptwriting; Introduction; Determining Objectives; Research, Concept Development, and Brainstorming; Facts + Frameworks = Concept; The Audience; The Treatment; Writing for the Visual Element; Writing for the Spoken Word; Describing Visuals |
| Summary |
Of Key Points and TakeawaysDiscussion Questions; Chapter 2 Marketing Yourself as a Producer; Introduction; A Personal Message from an Independent Video Producer; Getting Started and Getting Business; Volunteering for Nonprofits; Your Business Plan; Writing the Video Production Proposal; Requests for Proposals and Requests for Qualifications; Business Accounting, Licenses, and Taxes; Business Insurance; Hiring Help; Business Formations; Summary of Key Points and Takeaways; Discussion Questions; Chapter 3 Video Project Proposals; Introduction |
| Notes |
Script Formats |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Video recording.
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Video recordings -- Production and direction.
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Business presentations.
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Commercial photography.
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Video Recording
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video recording (process)
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ART -- Film & Video.
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PHOTOGRAPHY -- Techniques -- Cinematography & Videography.
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Business presentations
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Commercial photography
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Video recording
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Video recordings -- Production and direction
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| Form |
Electronic book
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| ISBN |
9781317425489 |
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1317425480 |
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9781315689883 |
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131568988X |
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