| Description |
1 online resource |
| Contents |
Chapter 1: A Cut Above; B-Roll: A Subtle Difference; A Director's Command; The Power of Subtlety and Nuance -- Chapter 2: Sensibilities; Empathy: The Key Ingredient; Other Influences -- Chapter 3: Program Inception: The Needs Analysis; POTS? Say What?; Design: The Program Needs Analysis; What the PNA Provides; Content Caution; The Initial Client Meeting -- Chapter 4: The Script; The Scriptwriter; Beware the Influence of Ego and Status; The Script |
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Approval by Committee Saved by a Single Point of Contact; And Finally ... -- Chapter 5: Preproduction; The Virtual Walkthrough; Critical Choices; Client Handling in Preproduction; Working with the Producer -- Chapter 6: Talent; Role-Play Actors: Yes or No?; Number One and ... One; Talent Times Three; The Voice-Over Option -- Chapter 7: Directing Actors on Location or in the Studio; Tradition Versus Corporate; The Director as Protector; Employee "Actors"; Executives; Executives on Teleprompter; So ... -- Chapter 8: Production; The Director's Role; Prep: The Key |
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Real World Versus Absolute Perfection; Quick Tips; Collaborating with the Crew -- Chapter 9: Postproduction; The Editor's Role; From Pieces to a Whole; Fix It in Post?; Recognizing Performance Credibility; Clients and Producers: Pick Your Battles with Great Care; Cuts Only or "the Works"? -- Chapter 10: Approvals and Client Meetings; Return of the PNA; Dealing with Client Changes; Leave Your Ego at the Door -- Chapter 11: Signing Off ... for Now; A Bit of Parting Advice -- Appendix 1 Shoot Breakdown in 4 Steps; Appendix 2 Elements Breakdown; Index |
| Summary |
This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development--project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction--author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it's crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and CIP data provided by publisher |
| Subject |
Video recordings -- Production and direction.
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Industrial television.
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Industrial television -- Authorship
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PERFORMING ARTS -- Television -- Direction & Production.
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Industrial television.
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Industrial television -- Authorship.
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Video recordings -- Production and direction.
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| Form |
Electronic book
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| LC no. |
2017019461 |
| ISBN |
9781315225722 |
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1315225727 |
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9781351847742 |
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1351847740 |
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0415787785 |
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9780415787789 |
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9780415787796 |
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0415787793 |
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9781351847759 |
|
1351847759 |
|
9781351847735 |
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1351847732 |
|
