| Description |
1 online resource (1 audio file (12 hr., 45 min.)) |
| Summary |
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. - Learn the three main strategies to help people change behavior - Identify behaviors your target audience seeks to change-and obstacles that stand in their way - Develop effective designs that are enjoyable to use - Measure your product's impact and learn ways to improve it - Combine behavioral science with data science to pinpoint problems and test potential solutions |
| Performer |
Read by Danny Hughes |
| Notes |
Online resource; title from title details screen (O'Reilly, viewed July 11, 2023) |
| Subject |
Human-computer interaction.
|
|
User-centered system design.
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Human-computer interaction
|
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User-centered system design
|
| Genre/Form |
Audiobooks
|
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Audiobooks.
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Livres audio.
|
| Form |
Streaming audio
|
| Author |
Hughes, Danny, narrator
|
| ISBN |
9781663721259 |
|
1663721254 |
|
