| Description |
1 online resource (353 p.) |
| Contents |
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface to the Second Edition -- Acknowledgments -- Introduction -- 1 Setting the Stage -- The Seven Deadly Sins of UX Research -- Think Like a Detective -- The Two Questions we Answer with UX Research -- Anatomy of a Research Question -- Applying Psychology to UX Research -- Why Iterative Design isn't Enough to Create Innovative Products -- Does Your Company Deliver a Superior Customer Experience? -- The Future of UX Research is Automated, and that's a Problem -- Endnotes -- 2 Planning User Experience Research |
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Defining Your UX Research Problem -- How to Approach Desk Research -- Conducting an Effective Stakeholder Interview -- Identifying the User Groups for Your UX Research -- Writing the Perfect Participant Screener -- Arguments against a Representative Sample -- How to Find More Usability Problems with Fewer Participants -- Deciding on Your First Research Activity with Users -- Using the Cognitive Interview to Improve Your Survey Questions -- My Place or Yours? How to Decide where to Run Your Next Usability Test -- Endnotes -- 3 Conducting User Experience Research |
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Gaining Informed Consent from Your Research Participants -- What is Design Ethnography? -- Structuring the Ethnographic Interviewa -- Writing Effective Usability Test Tasks -- The Five Mistakes You'll Make as a Usability Test Moderator -- Avoiding Personal Opinions in Usability Expert Reviews -- Toward a Lean UX -- Controlling Researcher Effects -- Dealing with Difficult Usability Test Participants -- Uncovering User Goals with the Episodic Interview -- Endnotes -- 4 Analyzing User Experience Research -- Sharpening Your Thinking Tools -- UX Research and Strength of Evidence -- Agile Personas |
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How to Prioritize Usability Problems -- Creating Insights, Hypotheses and Testable Design Ideas -- How to Manage Design Projects with User Experience Metrics -- Two Measures that Will Justify Any Design Change -- Your Web Survey is a Lot Less Reliable Than You Think -- Endnotes -- 5 Persuading People to Take Action on the Results of User Experience Research -- Evangelizing UX Research -- How to Create a User Journey Map -- Generating Solutions to Usability Problems -- Building UX Research into the Design Studio Methodology -- Dealing with Common objections to UX Research |
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The User Experience Debrief Meeting -- Creating a User Experience Dashboard -- Achieving Boardroom Influence -- Endnotes -- 6 Building a Career in User Experience -- Hiring a User Experience Leader -- A Tool for Assessing and Developing the Technical Skills of User Experience Practitioners -- Going Beyond Technical Skills: What Makes a Great UX Researcher? -- How to Wow People with Your UX Research Portfolio -- A Week-by-Week Guide to Your First Month in a UX Research Role -- The Reflective UX Researcher -- Are You a Positivist or an Interpretivist UX Researcher? -- Endnotes -- Index |
| Notes |
Description based upon print version of record |
| Subject |
User interfaces (Computer systems) -- Design
|
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User interfaces (Computer systems) -- Evaluation
|
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User-centered system design.
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User-centered system design
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User interfaces (Computer systems) -- Design
|
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User interfaces (Computer systems) -- Evaluation
|
| Form |
Electronic book
|
| Author |
Hodgson, Philip
|
| ISBN |
9781000910353 |
|
1000910350 |
|
