Title Exclusive books : applying a behavioural economics perspective / Thiroshnee Naidoo (Gordon Institute of Business Science, University of Pretoria, Pretoria, South Africa), Charlene Lew (Gordon Institute of Business Science, University of Pretoria, Pretoria, South Africa)

Published Bingley, U.K. : Emerald Publishing Limited, 2020 ©2020

Online access available from: Emerald Emerging Markets    View Resource Record

Copies

Description 1 online resource (6 pages) : illustrations Series Emerald emerging markets case studies, 2045-0621 ; volume 10, issue 3 Notes The learning outcomes are as follows: understanding of the principles of choice overload and the impact of consumer choice overload on company sustainability and growth prospects; understanding of how several heuristics inform consumer decision-making; applying nudge theory to interpret and clarify the impact and consequences of nudges on consumer decision-making; and considering the challenge of a newly appointed CEO to influence consumer choice The case study and teaching note offers insights into the use of behavioural economics principles in consumer choice. The case study methodology was used to design, analyse and interpret the real-life application of behavioural economics in the retail sector. The case demonstrates how choice overload, dual process theory, decision heuristics and nudge theory play a role in consumer decision-making. The case offers insights into the application of behavioural economics to support the sustainability of a company in an emerging market context. Managers can use the findings to consider how to use behavioural economics principles to drive consumer choice. The application of behavioural economics to an industry facing challenges of sustainability offers new insights into how to design spaces and cues for consumer choice The case study is suitable for course in business administration, specifically at postgraduate level Teaching notes are available for educators only Includes index Bibliography Includes bibliographical references Notes Print version record Subject Consumer behavior. Economics -- Psychological aspects. Business & Economics -- Consumer Behavior. Behavioural economics. Form Electronic book Author Lew, Charlene, author

  Permalink