| Description |
1 online resource (106 pages) |
| Contents |
Cover; Contents; ONE THIRD OF THE WORLD'S POPULATION -- 2.3 BILLION PEOPLE -- ARE NOW COVERED BY AT LEAST ONE EFFECTIVE TOBACCO CONTROL MEASURE; A letter from WHO Assistant Director-General; SUMMARY; WHO FRAMEWORK CONVENTION ON TOBACCO CONTROL; Article 13 -- Tobacco advertising, promotion and sponsorship; Guidelines for implementation of Article 13; Scope of a comprehensive ban; Constitutional principles in relation to a comprehensive ban; Consistency; Responsible entities; Domestic enforcement of laws on tobacco advertising, promotion and sponsorship; Public education and community awareness |
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ENFORCE BANS ON TOBACCO ADVERTISING, PROMOTION AND SPONSORSHIPTobacco companies spend billions of US dollars on advertising, promotion and sponsorship every year; Tobacco advertising, promotion and sponsorship increase the likelihood that people will start or continue to smoke; Tobacco companies target low- and middle-income countries; Advertising, promotion and sponsorship activities normalize and glamourize tobacco use; Complete bans are needed to counteract the effects of tobacco advertising, promotion and sponsorship |
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Bans on tobacco advertising, promotion and sponsorship are effective at reducing smokingPartial bans and voluntary restrictions are ineffective; Bans must completely cover all types of tobacco advertising, promotion and sponsorship; Bans on direct advertising; Bans on indirect advertising, promotion and sponsorship; Point-of-sale bans are a key policy intervention; "Corporate social responsibility" initiatives should be prohibited; The tobacco industry will strongly oppose bans on its advertising, promotion and sponsorship activities; Industry arguments can be effectively countered |
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Effective legislation must be enforced and monitoredPolitical will and public support are necessary; Bans should be announced in advance of implementation; International and crossborder bans can be enforced; Legislation should be updated to address new products and industry tactics; Penalties for violations must be high to be effective; Potential new areas for legislation; Monitoring of tobacco advertising, promotion and sponsorship activities is essential; Coordination with other government ministries and civil society organizations is important; COMBATTING TOBACCO INDUSTRY INTERFERENCE |
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Tobacco industry interference with tobacco control can be neutralizedCountering industry tactics; FIVE YEARS OF PROGRESS IN GLOBAL TOBACCO CONTROL; One third of the world's people are protected by at least one effective tobacco control measure; Most progress has been in low- and middle-income countries; Some tobacco control measures have become more established than others; More progress is needed in all countries; Turkey marks singular achievement in tobacco control; ACHIEVEMENT CONTINUES BUT MUCH WORK REMAINS; Monitor tobacco use and prevention policies |
| Summary |
The report examines in detail the two primary strategies to provide health warnings: labels on tobacco product packaging and anti-tobacco mass media campaigns. It provides a comprehensive overview of the evidence base for warning people about the harms of tobacco use as well as country-specific information on the status of these measures |
| Notes |
Title from home title page (viewed on October 3, 2014) |
| Bibliography |
Includes bibliographical references |
| Notes |
Made possible by funding from Bloomberg Philanthropies |
| Subject |
Tobacco use -- Prevention
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Smoking -- Prevention
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Public health.
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Medical policy.
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Persuasion (Psychology)
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Smoking Prevention
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Public Health
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Advertising -- methods
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Health Policy
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Persuasive Communication
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Tobacco Industry -- legislation & jurisprudence
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public health.
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LAW -- Military.
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Persuasion (Psychology)
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Medical policy
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Public health
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Smoking -- Prevention
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Tobacco use -- Prevention
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| Form |
Electronic book
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| Author |
World Health Organization.
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| ISBN |
9789240691605 |
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924069160X |
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