| Description |
1 online resource (xiv, 269 pages) : illustrations |
| Contents |
Preface: How Modern Partnerships Were Born -- Unlock Unexpected, Lasting Growth with Modern Partnerships -- Featuring Sunbasket & Rastelli's and Ticketmaster & Spotify -- Trust Is the New Black and Other Reasons Why Referral Partnerships Work-Featuring Booktopia -- How Partnerships Can Help You Meet Critical Business Goals-Featuring Autodesk, Revolut, Richer Sounds, and Uber Eats -- Engage Customers Wherever They Are on Their Customer Journeys-Featuring Walmart & Multiple Partners -- Six Building Blocks of Today's Partnerships-Featuring Harry's -- Coupon, Cashback and Rewards, and Loyalty Partners: Reach New Audiences, Drive More Sales-Featuring Ibotta & Kohl's, Prodege -- Creators, Influencers, and Brand Ambassadors: The Powerful New Word-of-Mouth Play-Featuring Maria Catherine & Fabletics, LightInTheBox, Ivory Ella, Savage X Fenty, Patagonia -- Mass Media Publishers: When Old-school Advertising Doesn't Work Anymore -Featuring Ziff Media Group and Better Homes and Gardens -- Mobile Partnerships: Be Where Your Customers Are All the Time -Featuring Uber, Patagonia, and Target & Samsung -- Strategic Business Partnerships: When Two Work as One-Featuring Qantas & Airbnb, Disney+ & Lyft, Hyrecar & Doordash, Tasty & Walmart, Spotify & Ticketmaster, Robinhood & TurboTax, Chase Sapphire Ultimate Rewards, and Hollister & Xbox -- Community Groups, Associations, and Caused-based Organizations: When the Higher Good Is Good Business-Featuring Giving Assistant, Kickstart & Banks & Retailers, Crocs & AAA, and Microsoft & Local Chambers of Commerce -- How to Get Your Partnerships Program Started-Featuring Trust & Will and PartnerCentric -- How Does It Feel? Creating a Beneficial Partner Experience-Featuring Walmart, Blue Nile, eBay, Sur La Table, and Shopify -- What About Agencies? Your Partners in Partnerships-Featuring DMiPartners, Perform[cb] Agency, Gen3, Acceleration Partners, LT Partners , and JEB Commerce -- What Is Partnerships Program Maturity and How Do I Get It? -Featuring Fanatics -- Next Steps: Envision and Plan a Durable Partnerships Program-Featuring Lenovo and Blue Nile -- What's Next? Prepare for Future Partnerships-Featuring HubSpot |
| Summary |
"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations across the entire customer journey. For example, a Spotify and Ticketmaster partnership enables Spotify customers to purchase Ticketmaster-distributed tickets for their favorite artists' events directly in the Spotify app. Similarly, influencers like Fashionista introduce vetted products such as Harry's razors to their followers' blogs. Partnerships like these enhance your customer experience, grow revenue, and help you connect with potential and existing customers you can't reach through traditional channels. This book explains how to grow revenue by expanding your business partnerships. It will be a quick and easy read, filled with key frameworks, stories, examples, and 'how to' suggestions"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on online resource; title from digital title page (viewed on July 07, 2022) |
| Subject |
Strategic alliances (Business)
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Business networks.
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Joint ventures.
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joint venture (economic concept)
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Business networks
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Joint ventures
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Strategic alliances (Business)
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| Form |
Electronic book
|
| LC no. |
2021043990 |
| ISBN |
9781119819721 |
|
1119819725 |
|
9781119819714 |
|
1119819717 |
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