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Book Cover
E-book
Author Bronson, Kelly, author.

Title The immaculate conception of data : agribusiness, activists, and their shared politics of the future / Kelly Bronson
Published Montreal ; Chicago : McGill-Queen's University Press, [2022]

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Description 1 online resource (xiv, 206 pages) : illustrations
Contents Facebook, Google, and ... Monsanto? -- Revolutions, Disruptions, and the Future of Farming -- Appropriate, Open, and Alternative -- The Immaculate Conception of Data -- The Politics of Digital Farm Technologies
Summary "Every new tractor now contains built-in sensors that collect data and stream it to cloud-based infrastructure. Seed and chemical companies are using these data, and these agribusinesses are a form of big tech alongside firms like Google and Facebook. The Immaculate Conception of Data peeks behind the secretive legal agreements surrounding agricultural big data to trace how it is used and with what consequences. Agribusinesses are among the oldest oligopoly corporations in the world, and their concentration gives them an advantage over other food system actors. Kelly Bronson explores what happens when big data get caught up in pre-existing arrangements of power. Her richly ethnographic account details the work of corporate scientists, farmers using the data, and activist "hackers" building open-source data platforms. Actors working in private and public contexts have divergent views on who new technology is for, how it should be developed, and what kinds of agriculture it should support. Surprisingly, despite their differences, these groups share a way of speaking about data and its value for the future. Bronson calls this the immaculate conception of data, arguing that this phenomenon is a dangerous framework for imagining big data and what it might do for society. Drawing our attention to agriculture as an important new site for big tech criticism, The Immaculate Conception of Data uniquely bridges science and technology studies, critical data studies, and food studies, bringing to light salient issues related to data justice and a sustainable food system."-- Provided by publisher
Analysis 4
AI
Big Tech
Big
John Deere
Monsanto
UAV
activist
agribusiness
agriculture
agroecological
algorithm
artificial intelligence
bias
concentration
corporate
critical studies
digital
drone
ethnography
farm
farmer
food
future
industrial agriculture
inequity
open
organic
power
precision analytics
private
productivism
public
science
sensor
smart farming
system
technology
technopolitics
tractor
unethical
unsustainable
values
Bibliography Includes bibliographical references and index
Notes Description based on online resource; title from digital title page (viewed on August 31, 2022)
Subject Agriculture -- Data processing.
Big data.
Artificial intelligence -- Agricultural applications.
Agriculture -- Economic aspects.
Food industry and trade.
SOCIAL SCIENCE / Technology Studies.
Agriculture -- Data processing
Agriculture -- Economic aspects
Artificial intelligence -- Agricultural applications
Big data
Food industry and trade
Form Electronic book
ISBN 0228012538
9780228012542
0228012546
9780228012535