| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
Alibaba, started by Jack Ma in June 1999, became an e-commerce giant within a decade. In October 2020, the company made news for planning the largest initial public offering (IPO) in history (worth USD 34 billion) for its financial tech company, Ant Group. The IPO failed. What lessons can Alibaba and other business leaders learn?The case study attempts to shed light on the probable reasons that led to the fallout of the Chinese retail giant. It also underscores the critical role of Ma and his fintech company, Ant Group, in terms of adherence to the socio-political norms of China (where the company was operating). The case urges the students to analyze critically the importance of managing different stakeholders to any company's success and the corporate obligations of Alibaba in the socio-political system of China. Jack Ma, Alibaba, IPO suspension, Ant Group, Controversy |
| Notes |
Description based on XML content |
| Subject |
Electronic commerce -- Case studies
|
|
Business planning -- Case studies
|
|
Business planning.
|
|
Electronic commerce.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Prasad, Shikhar, author
|
|
Pandey, Vivekanand, author
|
| ISBN |
9781529618792 |
|
1529618797 |
|
