Title Aire Fresco's business strategy : evaluating B2C vs. B2B options for growth / Alix Crichton, Jason McLarney, and Julia Ivy

Published London : SAGE Publications: SAGE Business Cases Originals, 2023

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Description 1 online resource : illustrations Series Sage business cases Sage business cases Summary A growing interest in mindfulness and meditation services across the globe, coupled with a lack of culturally diverse offerings, has provided Aire Fresco with an opportunity to enter the market from a unique angle. This case analyzes the international mindfulness and meditation industry, its growth and competitive dynamics, and potential go-to-market strategies for Aire Fresco to compete in the Spanish market. Further, this case discusses the history of Aire Fresco as a company and its core competencies to answer its dilemma on two potential strategies to enter the market either as a B2B or B2C company. This decision will dictate the direction of the company Notes Description based on XML content Subject Business planning -- Case studies Strategic planning -- Case studies Business planning Strategic planning Genre/Form Case studies Form Electronic book Author McLarney, Jason, author Ivy, Julia, author ISBN 9781071921814 1071921819

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