Limit search to available items
3715 results found. Sorted by relevance | date | title .
Book Cover
E-book
Author Miller, Brandon, author

Title A marketing campaign against racism / Brandon Miller
Published London : SAGE Publications: SAGE Business Cases Originals, 2023

Copies

Description 1 online resource
Series SAGE business cases
SAGE business cases
Summary The City of Selma is looking for a new way to create a conversation for a well-known historic topic. Several members of the mayor's staff are meeting with a marketing consultant to develop a campaign for Black History Month and the anniversary of Bloody Sunday. One of the mayor's staffers, a recent college graduate, suggests the city take a firm stance and include foul language in the campaign to set an aggressive stance against racism while acknowledging the city's history. Immediate displeasure from others in the room transitions into a conversation centered around messaging and how the City of Selma should say what needs to be said
Notes Description based on XML content
Subject Advertising campaigns -- Alabama -- Selma
Anti-racism -- Alabama -- Selma
Advertising campaigns.
Anti-racism.
Alabama -- Selma.
Form Electronic book
ISBN 9781529611748
1529611741