The City of Selma is looking for a new way to create a conversation for a well-known historic topic. Several members of the mayor's staff are meeting with a marketing consultant to develop a campaign for Black History Month and the anniversary of Bloody Sunday. One of the mayor's staffers, a recent college graduate, suggests the city take a firm stance and include foul language in the campaign to set an aggressive stance against racism while acknowledging the city's history. Immediate displeasure from others in the room transitions into a conversation centered around messaging and how the City of Selma should say what needs to be said