| Description |
1 online resource |
| Series |
Routledge new directions in PR & communication research |
| Summary |
"This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles and preferences. It looks at how women lead, the influence of the socialization process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in public relations around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in public relations? The authors of each chapter conducted original interviews with women working in PR within their own country, using a shared qualitative methodology and the same analysis theory to derive relatable findings. In particular they are exploring the influence of early socialization to leadership styles, and authors use the 'bloke-ification framework', initially developed in journalism studies, to assess whether women who demonstrate 'blokish' characteristics and who were socialized with boys demonstrate also masculine leadership characteristics, and how other women respond to this. Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Martina Topić is a Reader at Leeds Beckett University, UK. She was project lead for the British Academy funded project on Women in UK's Advertising Industry, HEFCE-funded project on Women in British Journalism, HEFCE-funded projects on Women in PR and research-based teaching and student satisfaction. She currently leads the EUPRERA research network on women in public relations (previously a project lead, 2018-2021) and she is a research lead for the #WECAN project (Women Empowered through Coaching and Networking), funded by the European Social Fund and Department of Work and Pensions. She is an editor of the section Culture, Media and Film of Cogent Arts and Humanities Open Access journal (Taylor and Francis), editor-in-chief of Corporate Communications: An International Journal, editor-in-chief of Northern Lights: Film & Media Yearbook and editor-in-chief of the book series 'Women, Economics and the Labour Relations'. Martina is the author of Corporate Social Responsibility and Environmental Affairs in the British Press: An Ecofeminist Critique of Neoliberalism (Routledge, 2021) |
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Description based on print version record and CIP data provided by publisher; resource not viewed |
| Subject |
Leadership in women.
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Masculinity.
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Public relations.
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Women public relations personnel.
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Public Relations
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BUSINESS & ECONOMICS / Industries / Media & Communications Industries
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BUSINESS & ECONOMICS / Public Relations
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LANGUAGE ARTS & DISCIPLINES / Communication
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Leadership in women.
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Masculinity.
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Public relations.
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Women public relations personnel.
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public relations.
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| Form |
Electronic book
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| Author |
Topić, Martina, editor.
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| LC no. |
2022016782 |
| ISBN |
1000707199 |
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1000707881 |
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1003161626 |
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9781000707199 |
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9781000707885 |
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9781003161622 |
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