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Book Cover
Author Tarry, Adina, author

Title Design thinking for smaller enterprise development : a SOCIETALbyDesign model for adaptation to a digital age / Adina Tarry
Published Abingdon, Oxon ; New York, NY : Routledge, 2020
Online access available from:
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Description 1 online resource (viii, 141 pages)
Contents Trepidation and anticipation at the dawn of the new millennium of integrated digital technologies -- New perspectives on adaptive responses -- SOCIETALByDesign Model of adaptive enterprise design and development : when embracing what is good for society and planet means doing good business
Summary "The book highlights the systemic negative impact of a consumption and profit focused economy and introduces an original model -- SOCIETALByDesign -- for an alternative to relentless resource depletion, through an agile, adaptive, people and environment respectful enterprise, which embraces a balanced and holistic purpose to serve people, planet and positive legacy, as the heart of its reason of being. The book captures the Zeitgeist and concerns of the new Millennium and offers a fresh view on how business can be successful by benefiting the wider society it should serve. The original SOCIETALByDesign Model positions purpose, principles, framework and current techniques for a modern business to utilise and holistically integrate benefits for employees, society and environment thought its products and services. The SOCIETALByDesign Model links purpose and business and synthesises an operating model that can be adopted, adapted and applied by any enterprise wishing to focus on shared prosperity and the good of people and planet instead of profit at any price. The book is intended for business practitioners such as business founders and owners, angel investors, entrepreneurs, portfolio managers of investment funds, managers and leaders of companies large and small. It is also helpful for external business and organisation development consultants, mentors, coaches and specialists who provide services and expertise to enterprises design, change and optimisation. Because the book provides a practitioner's perspective on business, it can also be useful to students, lecturers and academics"-- Provided by publisher
Notes "Routledge Focus" - front cover
Bibliography Includes bibliographical references and index
Notes Adina Tarry is an AI & O/D strategist, psychologist, accredited coach, Visiting Lecturer and author of Coaching with Careers and AI in Mind. Adina's consulting practice is informed by international business experience, psychology and cross cultural expertise, academic research, science, technology and ongoing professional development
Description based on online resource; title from digital title page (viewed on November 05, 2019)
Subject Creative ability in business
Product design -- Social aspects
Small business -- Management
Social entrepreneurship
Social responsibility of business
BUSINESS & ECONOMICS / Human Resources & Personnel Management
Creative ability in business.
Small business -- Management.
Social entrepreneurship.
Social responsibility of business.
Form Electronic book
LC no. 2019033866
ISBN 0429293259