| Description |
1 online resource (xiii, 456 pages) : illustrations |
| Contents |
Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Behavioral economics and pricing |
| Summary |
"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies."-- Provided by publisher |
| Bibliography |
Includes bibliographical references (pages 429-441) and index |
| Notes |
Description based on online resource; title from digital title page (viewed on May 18, 2021) |
| Subject |
Pricing.
|
|
Revenue management.
|
|
Electronic books.
|
|
e-books.
|
|
Pricing
|
|
Revenue management
|
| Form |
Electronic book
|
| LC no. |
2020021125 |
| ISBN |
1503614263 |
|
9781503614260 |
|
