Introduction; 1. Context; 2. Building Blocks of Revenue Management; 3. Forecasting; 4. Inventory Management; 5. Pricing; 6. Discounted Rates; 7. Negotiated Account Rates; 8. Distribution and Loyalty; 9. Merchandising; 10. Total Hotel Revenue Management; 11. Revenue Management in a Downturn; 12. Revenue Management in a Recovery; 13. Machine Learning in Revenue Management; 14. Topline Analytics; 15. Talent; 16. Thoughts for the Future; Appendices