| Description |
1 online resource (313 p.) |
| Contents |
Intro -- Table of Contents -- Praise for Redefining Retail -- Title Page -- Copyright -- Introduction: Change Is the Only Constantintroduction -- Retail: A Different Perspective -- Post-Digital: When Hype Meets Reality -- How We Got to Retail 5.0 -- The Journey to Come -- Notes -- Part I: The Post-Digital Era -- 1 Running Backwards -- Speed of Change -- Reflection Summary Questions -- Notes -- 2 Purpose, People, Planet-Therefore Profit -- The Economic Imperative -- Reflection Summary Questions -- Notes -- 3 The Direct-to-Consumer (D2C) Revolution: A Double-Edged Sword |
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An Opportunity for Incumbent Brands -- The Benefits of the Hybrid Model -- In Summary -- Reflection Summary Questions -- Notes -- 4 Experiential Benchmarks -- The Ever-Higher Bar of Expectations -- Un(Fair) Competition -- A New Market Modus Operandi? -- Reflection Summary Questions -- Notes -- 5 Making People Want Things Isn't Enough -- Making Sense of Data -- The Privacy-Trust Equation -- Reflection Summary Questions -- Notes -- 6 Omnichannel Is Dead. Long Live Optichannel. -- From Multichannel to Omnichannel -- From Omnichannel to Optichannel -- Reflection Summary Questions -- Notes |
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7 The Post-Digital Customer Journey -- A Hybrid Journey -- It's All Real -- Reflection Summary Questions -- Notes -- 8 High Tech + High Touch -- Behind the Scenes -- Reflection Summary Questions -- Notes -- 9 Shopping Malls Apocalypse? -- Regional Differences -- Mixed-Use Developments -- Reflection Summary Questions -- Notes -- 10 The Perfect Storm -- Where Do We Go from Here? -- Notes -- Part II: The 10 BEs of Post-Digital Retail -- 11 Be Humbitious -- Different Leaders for Different Corporate Cultures -- Reflection Summary Questions -- Notes -- 12 Be Purposeful |
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The Benefits of Being Purposeful -- A Difficult Harmony -- Toward a Common Standard -- The Business Correlation -- Public/Private Collaboration Required -- Reflection Summary Questions -- Notes -- 13 Be Ambidextrous -- Overcoming the Obstacles -- Reflection Summary Questions -- Notes -- 14 Be Onlife -- Facing the Most Common Threats -- Embracing an Onlife Optichannel Strategy -- Reflection Summary Questions -- Notes -- 15 Be Personal -- The Benefits -- The Flip Side -- Reflection Summary Questions -- Notes -- 16 Be Human -- Unity Is Strength -- Reflection Summary Questions -- Notes |
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17 Be a Destination -- Redefining Brick-and-Mortar Stores -- Common Traits -- Reflection Summary Questions -- Notes -- 18 Be Exponential -- Different Types of Business Ecosystems -- Unity Is Strength -- Make, Buy, or Ally -- Reflection Summary Questions -- Notes -- 19 Be Invisible -- Five Significant Benefits of Invisible Technologies -- Or: Not So Fast -- Reflection Summary Questions -- Notes -- 20 Be Loyal -- Stakeholders' Loyalty -- Decoding Customer Loyalty and Churn -- Loyalty, Habit, and Communities -- Reflection Summary Questions -- Notes |
| Notes |
Description based upon print version of record |
|
Conclusion: Embracing the Post-Digital Retail 5.0 Journey |
| Genre/Form |
Electronic books
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| Form |
Electronic book
|
| Author |
Stigliano, Giuseppe
|
| ISBN |
9781394204717 |
|
139420471X |
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