Title Marketing for decision makers : for RMIT University Graduate School of Business and Law / compiled by Associate Professor Siva Muthaly & Professor Mark Leenders

Edition 3 E Published South Melbourne, Victoria Cengage Learning Australia, [2014] ©2014

Copies

Location	Call no.	Vol.	Availability
W'PONDS	658.8 Lam/Mfd 2014		AVAILABLE

Description 433 pages : illustrations ; 28 cm Analysis Australian Notes "RMIT University" -- Cover This custom publication contains extracts from the following books: Lamb, C.W., Hair, J.F., McDaniel, C. 2013. Marketing. 12e. ISBN 9781111821647. Extracts 1,2. Pride, W.M., Ferrell, O.C. 2015. Foundations of marketing. 6e. ISBN9781285429779. Extracts 3,6,8,9,10,14. Pride, W.M., Ferrell, O.C. 2014. Marketing. 17e. ISBN 9781133939252. Extracts 4,5. Iacobucci, D. 2014. MM. 4e. ISBN 9781133629382. Extracts 7,12. Reed, P.W. 2010. Strategic marketing. 3e. ISBN 9780170185325. Extracts 11. Jain, S.C. 2012. Marketing. 1e. ISBN 9780170189392. Extract 13. Zikmund, W.G. 2014. Marketing research. 3e. ISBN 9780170236027. Extracts 15-19 Bibliography Includes bibliographical references Audience For tertiary students Subject Marketing -- Problems, exercises, etc. Marketing -- Management. Marketing -- Study and teaching (Higher) -- Australia -- Victoria. Genre/Form Problems and exercises. Author Leenders, Mark, compiler Muthaly, Siva, compiler Zikmund, William G. Marketing research. 2nd Asia-Pacific ed Contains (work) Iacobucci, Dawn. MM4. 4th ed. Selections Contains (work) Jain, Subhash C., 1942- Marketing. Selections Contains (work) Lamb, Charles W. Marketing. 12th ed. Selections Pride, William M., 1942- Foundations of marketing. 6th ed. Selections Contains (work) Pride, William M. Marketing. 17th ed. Selections Contains (work) Reed, Peter W., 1944- Strategic marketing. 3rd ed. Selections RMIT University, sponsor ISBN 9780170356084

Other Titles Marketing for decision makers three E for Royal Melbourne Institute of Technology University Graduate School of Business and Law

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