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Book Cover
E-book
Author Bruter, Michael, 1975- author.

Title Inside the mind of a voter : a new approach to electoral psychology / Michael Bruter, Sarah Harrison
Published Princeton : Princeton University Press, [2020]
©2020

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Description 1 online resource (xxii, 347 pages) : illustrations
Contents Homo suffragator -- Mapping the mind of a voter : anatomy of Homo suffragator -- A day in the life of a voter -- Personality and morality -- Electoral memory -- Electoral identity and individual : societal dynamics -- Elections and emotions -- Electoral ergonomics -- Electoral resolution and atmosphere : from hope to hostility -- Coda : flipping the electoral world upside-down : homo suffragator beyond the age of reason
Summary Could understanding whether elections make people happy and bring them closure matter more than who they vote for? What if people did not vote for what they want but for what they believe is right based on roles they implicitly assume? Do elections make people cry? This book invites readers on a unique journey inside the mind of a voter using unprecedented data from the United States, the United Kingdom, Germany, France, South Africa, and Georgia throughout a period when the world evolved from the centrist dominance of Obama and Mandela to the shock victories of Brexit and Trump. The authors explore three interrelated aspects of the heart and mind of voters: the psychological bases of their behavior, how they experience elections and the emotions this entails, and how and when elections bring democratic resolution. The authors examine unique concepts including electoral identity, atmosphere, ergonomics, and hostility. From filming the shadow of voters in the polling booth, to panel study surveys, election diaries, and interviews, the authors unveil insights into the conscious and subconscious sides of citizens' psychology throughout a unique decade for electoral democracy. They highlight how citizens' personality, memory, and identity affect their vote and experience of elections, when elections generate hope or hopelessness, and how subtle differences in electoral arrangements interact with voters' psychology to trigger different emotions. This book shifts electoral science, moving away from implicitly institution-centric visions of behavior to understand elections from the point of view of voters. -- Publisher's description
Bibliography Includes bibliographical references and index
Notes Online resource; title from resource home page (EbscoHost, viewed October 19, 2020)
Subject Voting -- Psychological aspects
Elections.
elections.
POLITICAL SCIENCE -- Political Process -- Elections.
Elections
Voting -- Psychological aspects
Form Electronic book
Author Harrison, Sarah, 1982- author.
ISBN 9780691202013
069120201X