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Book Cover
E-book
Author Mahoney, Carolyn, author.

Title Health, food and social inequality : critical perspectives on the supply and marketing of food / Carolyn Mahoney
Published Abingdon, Oxon ; New York, NY : Routledge, 2015

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Description 1 online resource (ix, 275 pages) : illustrations
Series Routledge studies in the sociology of health and illness
Routledge studies in the sociology of health and illness.
Contents Cover; Title Page; Copyright Page; Table of Contents; List of figures; Preface; Acknowledgements; 1 Introduction: the politics of food consumption and health; 2 Analytical framework and methodology: critical realism and critical discourse analysis in food and health research; 3 Applying social theory to food production, food consumption and social class; 4 Reflexivity, habitus and lifeworld: applying the theories of Giddens, Bourdieu and Habermas; 5 The evidence for a diet-health-class link; 6 How the agri-food industry shapes our diets and influences our health; 7 Critical perspectives on marketing and market research; 8 Social class in food retailing and marketing and reflections on marketing ethics; 9 Conclusion; References; Index
Summary "Health, Food and Social Inequality investigates how vast amounts of consumer data amassed by private companies, alongside epidemiological analysis of dietary type, social class and resulting health profiles, is used by the food industry to enable the social ranking of products and consumers and to shape food consumption patterns. This book supplies a fresh social scientific perspective on the health consequences of over-eating. It shifts the focus from individual behaviour to acknowledge what is known about the shaping of such behaviours by both social theory and psychology. Exploring how this knowledge about social identities and health behaviours is used by the food industry as well as the impact it has had, it outlines, for example, how commercial marketing firms supply food companies with information on where to locate low-nutrition fast foods whilst also advising governments on where to site health services for those consuming such foods disproportionately. Giving a sociological underpinning to Nudge theory which tries to explain the apparently unconscious quality of some behaviours while simultaneously critiquing it in the context of diet and health, this book explores how social class is an often overlooked mediating factor in both individual dietary practice and food marketing activities. Providing a detailed critique of marketing and the role of class in diet and health, this innovative volume is suitable for scholars in the social sciences and public health"--Provided by publisher
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Malnutrition -- Social aspects
Nutritionally induced diseases -- Great Britain
Marketing.
Nutritionally induced diseases.
Food Industry -- ethics
Food Preferences -- psychology
Marketing
Obesity -- etiology
Social Class
marketing.
BUSINESS & ECONOMICS -- Infrastructure.
SOCIAL SCIENCE -- General.
Marketing
Malnutrition -- Social aspects
Nutritionally induced diseases
SUBJECT United Kingdom
Subject Great Britain
Form Electronic book
ISBN 9781317625759
1317625757
9781315754987
1315754983
9781336013247
1336013249
9781317625735
1317625730
9781317625742
1317625749