Manpasand Beverages Ltd. is the case of a first generation entrepreneur/promoter, Dhirendra Singh (Dhirubhai), from Ghazipur, UP, who set up a packaged fruit drink business in Vadodara, Gujarat. It recounts the story of his struggles in the initial 15 years of his business, until he received financial support from financiers. After an initial public offering, Manpasand Beverages Ltd. now has sufficient funds to invest and grow the company. Students consider if Manpasand Beverages should enter the 'healthy' non-carbonated drinks market and compete against soft drinks giant such as Coca Cola and Pepsi
