| Description |
xvii, 406 pages : illustrations ; 25 cm |
|
regular print |
| Series |
Consumer research and policy |
|
Consumer research and policy series.
|
| Contents |
1. Travelling in trope: postcards from the edge of consumer research / Stephen Brown and Darach Turley -- 2. Been there, done that, bought the souvenirs: of journeys and boundary crossing / Russell W. Belk -- 3. Walking on the edge: a stereographic photo essay on the verge of consumer research / Morris B. Holbrook -- 4. Shoppers on the verge of a nervous breakdown: chronicle, composition and confabulation in consumer research / Stephen Brown and Rhona Reid -- 5. Exploring the differance: a postmodern approach to paradigmatic pluralism in consumer research / Craig J. Thompson, Erick J. Arnould and Barbara B. Stern -- 6. Post-structuralism and the dialectics of advertising: discourse, ideology, resistance / Richard Elliott and Mark Ritson -- 7. Beyond the semiotic strait-jacket: everyday experiences of advertising involvement / Stephanie O'Donohoe and Caroline Tynan -- 8. Semiotics in marketing and consumer research: balderdash, verity, pleas / David Glen Mick |
|
9. Consumer rules / Gordon R. Foxall -- 10. Cyberspace as the next marketing frontier(?) - questions and issues / Alladi Venkatesh, Laurie Meamber and A. Fuat Firat -- 11. Breaking out of the box: is lifestyle a construct or a construction? / Michael R. Solomon and Basil G. Englis -- 12. A postcard from the very edge: mortality and marketing / Darach Turley |
| Notes |
Includes indexes |
| Bibliography |
Includes bibliographical references and indexes |
| Notes |
Also available online via the World Wide Web, by subscription to EBL (Ebook Library) |
| Subject |
Consumers -- Research.
|
| Author |
Brown, Stephen, 1955-
|
|
Turley, Darach.
|
|
Ebooks Corporation.
|
| LC no. |
97018705 |
| ISBN |
041515684X (hbk) |
|
0415173175 (paperback) |
|
