| Description |
1 online resource (xvii, 406 pages) : illustrations |
| Series |
Consumer research and policy |
|
Consumer research and policy.
|
| Contents |
Travelling in trope : postcards from the edge of consumer research / Stephen Brown and Darach Turley -- Been there, done that, bought the souvenirs : of journeys and boundary crossing / Russell W. Belk -- Walking on the edge : a stereographic photo essay on the verge of consumer research / Morris B. Holbrook -- Shoppers on the verge of a nervous breakdown : chronicle, composition and confabulation in consumer research / Stephen Brown and Rhona Reid -- Exploring the différance : a postmodern approach to paradigmatic pluralism in consumer research / Craig J. Thompson, Eric J. Arnould and Barbara B. Stern -- Post-structuralism and the dialectics of advertising : discourse, ideology, resistance / Richard Elliott and Mark Ritson -- Beyond the semiotic strait-jacket : everyday experiences of advertising involvement / Stephanie O'Donohoe and Caroline Tynan -- Semiotics in marketing and consumer research : balderdash, verity, pleas / David Glen Mick -- Consumer rules / Gordon R. Foxall -- Cyberspace as the next marketing frontier : questions and issues / Alladi Venkatesh, Laurie Meamber and A. Fuat Firat -- Breaking out of the box : is lifestyle a construct or a construction? / Michael R. Solomon and Basil G. Englis -- A postcard from the very edge : mortality and marketing / Darach Turley |
| Summary |
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research |
| Bibliography |
Includes bibliographical references and indexes |
| Notes |
Print version record |
| Subject |
Consumers -- Research.
|
|
BUSINESS & ECONOMICS -- Marketing -- Research.
|
|
Consumers -- Research
|
| Form |
Electronic book
|
| Author |
Brown, Stephen, 1955 March 23-
|
|
Turley, Darach.
|
| LC no. |
97018705 |
| ISBN |
0203981448 |
|
9780203981443 |
|
041515684X |
|
9780415156844 |
|
9780415173179 |
|
0415173175 |
|
9786610144723 |
|
6610144729 |
|
