Title Pulp Vietnam : war and gender in Cold War men's adventure magazines / Gregory A. Daddis

Published Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2021 ©2021

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Description 1 online resource (xii, 347 pages, 16 unnumbered pages of plates) : illustrations (some color) Series Military, war, and society in modern American history Military, war, and society in modern American history. Contents Cover -- Half-title -- Series information -- Title page -- Copyright information -- Dedication -- Contents -- Acknowledgments -- Introduction: Warrior Heroes and Sexual Conquerors -- Pulp Fictions: Men's Magazines in Cold War America -- Militarizing Manhood -- War as Sexual Conquest -- Chapter 1 Macho Pulp and the American Cold War Man -- Cold War Anxieties -- Selling a New American Man -- The Red Menace -- The Sexual Menace -- Chapter 2 My Father's War: The Allure of World War II and Korea -- Veterans Remember -- Cold War ''Rambo'' -- The Meritocracy of War -- The Ugly Face of War Chapter 3 The Imagined ''Savage'' Woman -- The Red Seductress -- The Exotic ''Oriental'' -- Gendered Fantasies -- The Sexual Warrior -- Chapter 4 The Vietnamese Reality -- The New Face of War -- Battling the Cong -- American Warriors -- The Undiscovered Adventure -- Chapter 5 War and Sexual Violence Come to Vietnam -- A Population at War -- ''War Culture'' -- Rape as More Than a Weapon -- The Long-Haired Warriors Fight Back -- Plates -- Conclusion: Male Veterans Remember Their War -- Remembering War -- Redefining Masculinity and the ''Adventure'' of War Summary "In this compelling evaluation of Cold War popular culture, Pulp Vietnam explores how men's adventure magazines helped shape the attitudes of young, workingclass Americans, the same men who fought and served in the long and bitter war in Vietnam. The "macho pulps" - boasting titles like Man's Conquest, Battle Cry, and Adventure Life - portrayed men courageously defeating their enemies in battle, while women were reduced to sexual objects, either trivialized as erotic trophies or depicted as sexualized villains using their bodies to prey on unsuspecting, innocent men. The result was the crafting and dissemination of a particular version of martial masculinity that helped establish GIs' expectations and perceptions of war in Vietnam"-- Provided by publisher Bibliography Includes bibliographical references and index Notes Description based on online resource; title from digital title page (viewed on November 13, 2020) Subject Masculinity -- United States -- History -- 20th century Men's magazines -- United States -- History -- 20th century Adventure magazines. Cold War. Adventure magazines Masculinity Men's magazines United States Genre/Form History Form Electronic book LC no. 2020029460 ISBN 9781108655774 1108655777 9781108661317 1108661319

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