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Book Cover
Streaming video

Title The new frontier of - marketing
Published Chicago, IL : American Marketing Association, 2015

Copies

Description 1 online resource (1 video file (52 min., 50 sec.)) : sound, colour
Summary Nancy Costopulos interviews Charlie Chappell, marketing director of the Hershey Company, about marketing trends. Marketing trends are constantly changing, so to be a successful marketer continuing education is necessary. Costopulos and Chappell discuss trends from innovation to digital technology, and offer suggestions for future marketers
Performer Interviewer, Nancy Costopulos ; interviewee, Charlie Chappell
Audience Specialized
Notes Closed-captions in English
Online resource; title from home page (viewed on July 18, 2016)
Subject Marketing.
Marketing
marketing.
Marketing.
Genre/Form Internet videos.
Nonfiction television programs.
Nonfiction television programs.
Internet videos.
Émissions télévisées autres que de fiction.
Vidéos sur Internet.
Form Streaming video
Author Costopulos, Nancy, interviewer
Chappell, Charlie, interviewee
ISBN 9781473985926
1473985927