Description |
1 online resource (1 video file (52 min., 50 sec.)) : sound, colour |
Summary |
Nancy Costopulos interviews Charlie Chappell, marketing director of the Hershey Company, about marketing trends. Marketing trends are constantly changing, so to be a successful marketer continuing education is necessary. Costopulos and Chappell discuss trends from innovation to digital technology, and offer suggestions for future marketers |
Performer |
Interviewer, Nancy Costopulos ; interviewee, Charlie Chappell |
Audience |
Specialized |
Notes |
Closed-captions in English |
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Online resource; title from home page (viewed on July 18, 2016) |
Subject |
Marketing.
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Marketing
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marketing.
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Marketing.
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Genre/Form |
Internet videos.
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Nonfiction television programs.
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Nonfiction television programs.
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Internet videos.
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Émissions télévisées autres que de fiction.
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Vidéos sur Internet.
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Form |
Streaming video
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Author |
Costopulos, Nancy, interviewer
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Chappell, Charlie, interviewee
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ISBN |
9781473985926 |
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1473985927 |
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