Title Critical thinking for marketers : learn how to think, not what to think. Volume I / David Dwight, Terry Grapentine, and David Soorholtz

Edition First edition Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017

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Description 1 online resource (1 PDF (xi, 177 pages)) Series Marketing strategy collection, 2150-9662 Marketing strategy collection. 2150-9662 Contents Section I. Basic concepts -- 1. Overview -- 2. The nature of marketing arguments -- 3. The nature of logical fallacies -- Section II. Informal and formal logical fallacies -- 4. Formal logical fallacies in marketing: introduction -- 5. Informal logical fallacies in marketing: introduction -- Notes -- References -- Index Summary Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. For example, the book describes two basic kinds of arguments--deductive and inductive--and how to examine whether such arguments are "good" or not. To do this, the book explains 60 logical fallacies--or errors in reasoning-- that marketers should avoid. Additionally, the authors' several "Think Better" discussions that examine how fields such as philosophy, behavioral economics, and marketing theory have informed the principles of critical thinking in marketing Analysis critical thinking fallacies logic logical fallacy marketing marketing research thinking clearly Notes Title from PDF title page (viewed on December 17, 2016) Bibliography Includes bibliographical references (pages 169-173) and index Subject Critical thinking. Marketing. Marketing marketing. PSYCHOLOGY -- Cognitive Psychology. SCIENCE -- Cognitive Science. Critical thinking Marketing Form Electronic book Author Grapentine, Terry, author Soorholtz, David, author ISBN 9781631571176 1631571176 1631571168 9781631571169

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