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Book Cover
E-book
Author Van Rijmenam, Mark.

Title Think bigger : developing a successful big data strategy for your business / Mark van Rijmenam
Published New York : American Management Association, [2014]
©2014

Copies

Description 1 online resource (ix, 305 pages) : illustrations
Contents 1. The History of Big Data -- 2. What is Big Data? -- 3. Big Data Trends -- 4. Big Data Technologies -- 5. Big Data Privacy, Ethics, And Security -- 6. Big Data in your Organization -- 7. Big Data by Industry -- 8. The Future of Big Data
1. The History of Big Data -- The Twentieth Century -- The Twenty-First Century -- 2. What is Big Data? -- Explanation of the 7Vs -- Eight Realities of Big Data you Should Already Know -- The Impact of Big Data on Society -- Takeaways -- 3. Big Data Trends -- On-The-Go Big Data -- Big Real-Time Data -- The Internet of Things -- The Quantified-Self -- Big Social Data -- Public Big Data -- Gamification -- Takeaways -- 4. Big Data Technologies -- Hadoop HDFS and MapReduce -- Open-Source Tools -- Big Data Tools and Types of Analysis -- Takeaways -- 5. Big Data Privacy, Ethics, And Security -- Big Data Privacy -- Big Data Ethics -- Big Data Security -- Takeaways -- 6. Big Data in your Organization -- Key Characteristics of Information-Centric Organizations -- Some Generic Big Data Uses -- Big Data and Return on Investment (ROI) -- Big Data on the Balance Sheet -- Internal Big Data Opportunities -- Big Data Roadmap -- Big Data Competencies Required -- Small and Medium Enterprises (SMEs) Can Achieve Remarkable Results with Big Data -- Governance for the Accuracy of Big Data -- Takeaways -- 7. Big Data by Industry -- Agriculture Industry -- Automotive Industry -- Consumer Goods -- Education Industry -- Energy Industry -- Financial Services Industry -- Gaming Industry -- Healthcare Industry -- Legal Profession -- Manufacturing Industry -- Not-For-Profit Sector -- Media and Entertainment Industry -- Oil and Gas Industry -- Public Sector -- Retail Industry -- Telecom Industry -- Transportation Industry -- Travel and Leisure Industry -- Takeaways -- 8. The Future of Big Data
Summary "Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy ... and reveals why it''s not something they can leave to the I.T. department. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, Think Bigger covers the most important big data trends affecting organizations, as well as key technologies like Hadoop and MapReduce, and several crucial types of analyses"--EBL
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Information technology -- Management.
Big data.
Business -- Data processing.
Database management.
BUSINESS & ECONOMICS -- Office Automation.
Big data.
Business -- Data processing.
Database management.
Information technology -- Management.
Form Electronic book
ISBN 9780814434161
0814434169
9781306462884
1306462886