| Description |
1 online resource |
| Series |
Advances in Business, Management and Entrepreneurship Ser |
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Advances in Business, Management and Entrepreneurship
|
| Contents |
Cover -- Half Title -- Series Title Page -- Title Page -- Copyright Page -- Table of Contents -- Preface/foreword -- Editorial board -- Scientific committee -- Organizing committee -- Acknowledgements -- Section 1: Marketing management -- The origins and consequences of trust in online shopping -- How digital certificate affects e-commerce consumers trust and purchase intention -- Encouraging pro-environmental behavior through consumer innovativeness -- Entrepreneurial marketing and marketing performance: The moderating role of market-sensing capability |
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The role of brand equity in making decisions to choose higher education for new middle-class students -- Dynamic marketing capabilities and company performance: Marketing regression analysis on SMEs in Indonesian -- Is e-service quality required to develop customer satisfaction? A case study of Grab Indonesia -- The influence of brand personality dimension on brand equity -- Consumer's purchase intention on halal detergent in Jakarta -- The usage of digital marketing channels in micro, small and medium enterprises in Bandung District, Indonesia |
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Experiential marketing: A review of its relation to customer satisfaction in online transportation (a study of GO-JEK company) -- Redesigning the e-commerce Banyuwangi Mall for small and medium enterprises -- The effect of differentiation strategy on competitive advantage -- Determinants of consumer purchase intention toward luxury brands -- Analysis of direct premium influence on brand attitudes and consumer purchase intention -- Stimulus of social media: The influence of e-wom towards visiting interest in the Lodge Maribaya through trust as mediation variable |
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Factors influencing normative community pressure in brand community: A study of young entrepreneurs community of Mandiri Bank -- Smartphone operating systems based on consumer perceptions in West Java -- The role of personal innovation in online purchasing behavior among Indonesian consumers -- Whether service differentiation can add competitive advantage to enhance consumer satisfaction: Internet services at Indihome -- The effect of service quality to customer satisfaction: A case study from Timor Leste, Dili -- Optimization of customer retention programs |
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Engaging young consumers with advergames: The effect of presence and flow experience -- Increasing fish consumption: A perspective theory of planned behaviour and role of confidence -- Understanding millennial decision making in buying a car: Lifestyle and personality -- Sport motivation and decision to participate in the Tahura trail running race -- Visual perception in improving learning motivation: Gender and developmental study -- The implication of social media marketing in modern marketing communication |
| Summary |
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation ofexperiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business |
| Subject |
Industrial management -- Congresses
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Business -- Congresses
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Entrepreneurship -- Congresses
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Organizational effectiveness -- Congresses
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Competition -- Congresses
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Management -- Congresses
|
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BUSINESS & ECONOMICS -- Finance.
|
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BUSINESS & ECONOMICS -- Management Science.
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TECHNOLOGY -- Engineering -- Civil.
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Business
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Competition
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Entrepreneurship
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Industrial management
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Management
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Organizational effectiveness
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| Genre/Form |
Electronic books
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Conference papers and proceedings
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| Form |
Electronic book
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| ISBN |
9781000651218 |
|
1000651215 |
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9780429295348 |
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0429295340 |
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9781000651478 |
|
1000651479 |
|
9781000651348 |
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1000651347 |
|
