| Description |
1 online resource (xii, 208 pages) : illustrations (chiefly color) |
| Contents |
Strategic Management in Crisis Communication. A Multinational Approach; INDEX TO CONTENTS; LIST OF ABBREVIATIONS; LIST OF FIGURES; LIST OF TABLES; 1 INTRODUCTION; 1.1 Research Purpose; 1.2 Research Problem and Objectives; 1.3 Background; 1.4 Structure of Study; 2 LITERATURE REVIEW; 2.1 Multinational Companies and their Mode of Internationalisation; 2.2 The Challenge in Strategic Management in MNCs; 2.2.1 The Process of Strategic Management; 2.2.2 MNCs' Internal and External Environment; 2.2.3 Stakeholder Management; 2.2.4 Management of MNCs' Environment; 2.3 Corporate Communication |
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2.3.1 Definition and Background2.3.2 Corporate Reputation Management; 2.3.3 Importance of Cultural Intelligence; 2.4 Crisis Communication; 2.4.1 Corporate Risk; 2.4.2 Corporate Crisis; 2.4.3 Corporate Crisis Management; 2.4.4 Strategic Crisis Communication; 3 RESEARCH METHODOLOGY; 3.1 Research Planning; 3.1.1 Research Design; 3.1.2 Research Method; 3.1.3 Research Approach and Source of Data; 3.2 Research Process; 4 ANALYSIS RESULTS AND DISCUSSION; 4.1 Introduction and Assistance; 4.2 The changing Communication Environment; 4.3 Diversification of Target Groups; 4.3.1 Stakeholder Groups |
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4.3.2 Societies and Culture Groups4.4 Diversification of Crisis Characteristics; 4.4.1 Crisis Lifecycle Consideration; 4.4.2 Crisis Type Differentiation; 4.5 Organisational Integration; 5 THEORY DEVELOPMENT; 5.1 Preparation of Theory; 5.1.1 Collocation of Analysed Intelligences and Analysis Summary; 5.1.2 Organisational and Strategic Integration; 5.2 Merger into the new Theory; 5.2.1 Introduction and process; 5.2.2 Conflation and Implementation; 5.3 Values and Critical Aspects; 6 STUDY CONCLUSION; 6.1 Limitations and Future Research; 6.2 Conclusion; APPENDICES -- INDEX TO CONTENTS |
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APPENDIX A: The System-Oriented ApproachAPPENDIX B: Communication Methods, Characteristics, and Quality Criteria; APPENDIX C: Components of Corporate Identity; APPENDIX D: Models on Cultural Management; APPENDIX E: Advanced Definition in Corporate Risk; APPENDIX F: Qualitative vs. Quantitative Research; APPENDIX G: Inductive vs. Deductive Research Approach; APPENDIX H: Main Sources of Data; APPENDIX I: Underlying Case Studies and Best Practices; APPENDIX J: Underlying Studies and Reports; APPENDIX K: Underlying Theories in Crisis Communication; APPENDIX L: Underlying Literatures |
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APPENDIX M: Underlying Categories and Sub-categoriesAPPENDIX N: Analysis Fact's; APPENDIX O: Literacy Rates and World's Religions; APPENDIX P: History and Types of Corporate Social Responsibility; APPENDIX Q: Components of Corporate Mission Statement; APPENDIX R: Level of Trust in Channels and Media; APPENDIX S: Phases of Crisis Management; APPENDIX T: Ten Principles of United Nation's Global Compact; LIST OF REFERENCES; AUTORENPROFIL |
| Summary |
HauptbeschreibungA corporate crisis situation is an integral part of a company's life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential because of their various external environments, extended media and respectively public interest in their actions, and consequently their dependence on different public opinions as well as the much wider impacts because of their publics' spread. Well planned and organisationally integrated multinational c |
| Notes |
Cover title |
| Bibliography |
Includes bibliographical references |
| Subject |
Crisis management.
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Emergency communication systems.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Crisis management
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Emergency communication systems
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| Form |
Electronic book
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| ISBN |
9783842815803 |
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3842815808 |
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