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Book Cover
Author Hill, Sam, 1953-

Title Sixty trends in sixty minutes / Sam Hill
Published New York : John Wiley, ©2002


Description 1 online resource (v, 282 pages) : illustrations
Contents Is purple the next black? -- The trendmeister hall of fame -- Fads, fashion, and history -- Economic and geopolitical trends -- Technology trends -- Societal trends -- Consumer trends -- Business trends -- Workplace trends -- Trendblasting -- Final thoughts
Summary In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives
Analysis Trend analysis
Bibliography Includes bibliographical references (pages 241-274) and index
Notes Print version record
Subject Business forecasting
Fads -- Forecasting
New products.
Business forecasting
New products
Form Electronic book
LC no. 2002008562
ISBN 0471433586