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Book Cover
E-book
Author BARKER, MARGARET B

Title NEWSPAPER-REAL ESTATE SCHEMES OF THE 1920S pell lake and other vacation colonies for working... class subscribers
Published [S.l.] : MCFARLAND, 2020

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Description 1 online resource
Contents The lake, the farmer and the dentist -- Creating a newspaper colony -- The genesis of the alliance -- Closing in on the deal -- The early colonies and the promotional articles -- The later colonies and the display ads -- The economic aftermath -- Hybrids and clones -- William Randolph Hearst -- Environmental factors -- Legal aspects -- Racial issues -- Social considerations -- Pell Lake in context and comparison
Summary "In the 1920s, newspapers and real estate developers colluded in a scheme to sell tiny vacation lots to subscribers. A zealous advertising campaign spawned a land-buying frenzy that sprouted dozens of waterfront summer colonies across the country. The resulting legal, social and environmental mayhem caused some of these communities to disappear or be drastically altered in character, while others managed to survive more or less intact. Drawing on newspaper accounts of the day, this book explores how the scheme eluded accusations of fraud, creating an assembly line for middle class resorts through a lucrative merger of real estate and journalism. Pell Lake, Wisconsin, serves as a case study that yields the best evidence for determining if it was all a scam. Told here for the first time, the story of this unusual alliance and the communities it created offers lessons for today's entrepreneurs, journalists, advertisers, real estate developers, environmentalists and anyone who has ever lived in a resort community"-- Provided by publisher
Subject Advertising -- Real estate business -- United States -- Case studies
Advertising, Newspaper -- Social aspects -- United States -- Case studies
Real estate development -- Wisconsin -- Pell Lake -- History -- 20th century
Newspaper publishing -- Illinois -- Chicago -- History -- 20th century
Resorts -- Wisconsin -- Pell Lake -- History -- 20th century
Advertising -- Real estate business
Newspaper publishing
Real estate development
Resorts
Illinois -- Chicago
United States
Genre/Form Case studies
History
Form Electronic book
ISBN 9781476641799
147664179X