| Description |
652 pages : illustrations (chiefly colour) ; 26 cm |
| Series |
Always learning |
|
Always learning.
|
| Contents |
Part 1. Foundations of business analytics -- Part 2.Descriptive analytics -- Part 3.Predictive analytics -- Part 4. Prescriptive analytics -- Appendix -- Glossary -- Index |
| Summary |
Business Analytics, 2nd Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organisations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives. -- publisher website |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business intelligence.
|
|
Business planning.
|
|
Industrial management -- Statistical methods.
|
|
Strategic planning.
|
| ISBN |
9781292095448 |
|
