| Description |
1 online resource |
| Series |
Always learning |
|
Always learning.
|
| Contents |
Part 1: Introduction -- Part 2: The e-business strategu framework -- Part 3: A roadmap for e-business strategy implementation -- Part 4: Case studies |
| Summary |
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present. |
| Notes |
Includes index |
|
Description based on online resource; title from digital title page (viewed on November 03, 2017) |
| Subject |
Electronic commerce.
|
|
Electronic commerce -- Europe -- Case studies.
|
|
Industries -- Technological innovations -- Economic aspects.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Enders, Albrecht, author
|
|
Martínez-López, Francisco J. (Francisco José), author
|
| ISBN |
9781292123318 (electronic book) |
|
1292123311 (electronic book) |
|
