| Description |
1 online resource (1 video file, approximately 16 min.) |
| Summary |
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals. This video is fast-pasted in HD to keep student interest |
| Notes |
Title from title frames |
| Event |
Originally produced by D.E. Visuals in 2013 |
| Subject |
Advertising.
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Advertising -- Psychological aspects.
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Advertising.
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Advertising -- Psychological aspects.
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| Genre/Form |
Documentary films.
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Documentary films.
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Documentaires.
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| Form |
Streaming video
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| Author |
Barker, Joel Arthur, director
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