The story is everything : mastering creative communication for business / Andreas Loizou
Published
London : Laurence King Publishing, 2022
Copies
1 copy ordered for MELB on 03-04-2024.
Description
192 pages : illustrations (some colour) ; 20 cm
Summary
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions
