Title The influencer industry : the quest for authenticity on social media / Emily Hund

Published Princeton : Princeton University Press, [2023] ©2023

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Description 1 online resource (xiii, 218 pages) : illustrations Contents Groundwork -- Setting the terms for a transactional industry -- Making influence efficient -- Revealing and repositioning the machinations of influence -- The industry becomes boundaryless -- The cost of being real Summary "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as "real" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity."-- Provided by publisher Analysis Absolute value Activation Afterhyperpolarization Anonymity Association of National Advertisers Beauty Big business Blog Business ethics Business guru Capacitor Cations, Divalent Chlorine Circular orbit Commodification Common knowledge Community leader Company Conformational change Conjunction (astronomy) Constant term Cyberspace Dark matter Dedoose Direct marketing Economic power Electronic circuit Elementary particle Email Employment Estimation Eva Chen Facebook Finance Freelancers Union Gmax Google News Hair care Harvard Business School Immigration Industry Influencer marketing Information source Insider Instagram InterViews Jet Ski Kamala Harris Klout Likert scale Marketing plan Marketing Medium theory Membrane potential Mobile media Nernst equation New product development Numerical analysis Oppression Optimism Paul Lazarsfeld Pension Personality Perversion Pew Research Center Phase lag (rotorcraft) Physical chemistry Plus-size model Politician Precarity Promoter (entertainment) Proprietary software Public interest Publicity stunt Qualitative research Quid Pro Quo Raw material Receptionist Revenue model Résumé SAG-AFTRA Self-brand Sextus Empiricus Shit Social actions Solar mass Sponsor (commercial) Terminology Three-body problem Tidal force Trade association Trajectory Transducer Trove Twitter Understanding Volt Voltage divider Voltage source Webcam Bibliography Includes bibliographical references (pages 179-209) and index Notes Description based on online resource; title from digital title page (viewed on December 15, 2022) Subject Social media -- Economic aspects Internet marketing. Internet personalities. Influence (Psychology) Social media -- Authorship. Authenticity (Philosophy) in mass media. Communication in marketing. SOCIAL SCIENCE / Media Studies Internet marketing Influence (Psychology) Communication in marketing Authenticity (Philosophy) in mass media Internet personalities Social media -- Authorship Form Electronic book ISBN 0691234078 9780691234076

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