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Book Cover
E-book
Author Sedivy, Julie.

Title Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson
Published Chichester, West Sussex, UK ; Malden, MA : Wiley-Blackwell, 2011
Online access available from:
Wiley Online Books    View Resource Record  

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Description 1 online resource
Contents The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice
Summary Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Advertising -- Language
Advertising.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising -- Language.
Advertising.
Business and Management.
Advertising
Advertising -- Language
Reklam.
Form Electronic book
Author Carlson, Greg N., 1948-
LC no. 2017285056
ISBN 9781119996088
1119996082
9780470978153
0470978155
9780470978146
0470978147