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Book Cover
E-book
Author Luo, Dongxia, author

Title A comparative study of hotel brand building in the U.S.A. and China / Dongxia Luo, Robert O'Halloran
Published London : International CHRIE, 2017

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Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary China, the world's most populous country, with its booming economy, has become an appetizing market for worldwide hoteliers. As the Chinese hotel industry has increased, Chinese hotel groups have accelerated the pace of expansion to match international competitors. The focus of this case is to examine the hotel brand building strategy and practices of the U.S. and Chinese hotel group using Marriott International based in the U.S.A. and BTG Hotels Group of China as representative hotel companies from each country
Notes Originally Published InLuo, D., & O'Halloran, R. M. (2017). A comparative study of hotel brand building in the U.S.A. and China. Journal of Hospitality & Tourism Cases, 5(3), 64-70
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Marriott International, Inc.
BTG Hotels Group
SUBJECT Marriott International, Inc. fast
Subject Hospitality industry -- United States -- Marketing -- Case studies
Hospitality industry -- China -- Marketing -- Case studies
Tourism -- United States -- Marketing -- Case studies
Tourism -- China -- Marketing -- Case studies
Branding (Marketing) -- United States -- Case studies
Branding (Marketing) -- China -- Case studies
Branding (Marketing)
Hospitality industry -- Marketing
Tourism -- Marketing
China
United States
Genre/Form Case studies
Case studies.
√Čtudes de cas.
Form Electronic book
Author O'Halloran, Robert M., author
ISBN 9781529713503
1529713501